Privacy Policy

Effective Date: August 21, 2026 Last Updated: August 21, 2026

1. Introduction

Brilliant Realty ("Brilliant Realty," "we," "us," or "our") is committed to protecting the privacy and personal information of individuals who visit our websites, communicate with our brokerage, or use our real estate services.

This Privacy Policy applies to BrilliantRealty.ca, BrilliantRealtySecure.ca, and related websites, online services, forms, portals, applications, communications, and digital platforms operated by Brilliant Realty.

Brilliant Realty is an Alberta real estate brokerage providing residential real estate services to home buyers, home sellers, property owners, investors, and real estate professionals throughout Alberta, including Calgary, Edmonton, and surrounding communities.

This Privacy Policy explains how Brilliant Realty collects, uses, discloses, stores, protects, and manages personal information.

By using our websites or voluntarily providing personal information to Brilliant Realty, you acknowledge the practices described in this Privacy Policy.

2. Our Commitment to Privacy

Brilliant Realty believes that privacy, transparency, professionalism, and responsible handling of information are essential components of a modern real estate brokerage.

Whether you are searching for a home for sale in Calgary, looking for Edmonton real estate listings, requesting a home valuation, contacting one of our real estate associates, submitting an online inquiry, registering for an event, or working with Brilliant Realty to buy or sell a property, we take reasonable steps to safeguard your personal information.

We collect and use information only for legitimate business, real estate, administrative, legal, regulatory, and service-related purposes.

3. Personal Information We Collect

Depending on how you interact with Brilliant Realty, we may collect personal information including:

• Full name

• Mailing address

• Property address

• Email address

• Telephone or mobile number

• Contact preferences

• Real estate buying or selling preferences

• Property search criteria

• Information relating to a property you own or wish to purchase

• Information provided through online forms

• Information provided when requesting a home evaluation or real estate consultation

• Information contained in real estate transaction documentation

• Identification and verification information where required by law

• Information required for regulatory and compliance purposes

• Information provided during the onboarding of real estate associates

• Information provided through brokerage forms, applications, agreements, and documents

• Communications between you and Brilliant Realty

• Website usage information

• IP address and general technical information

• Browser and device information

• Information collected through cookies and similar technologies

We may also collect information necessary to complete real estate transactions, comply with applicable legislation, satisfy regulatory requirements, administer brokerage operations, and provide services to clients.

4. Information Collected Through Our Website

When you visit BrilliantRealty.ca or BrilliantRealtySecure.ca, certain technical information may be collected automatically.

This information may include:

• IP address

• Browser type

• Operating system

• Device type

• Pages visited

• Date and time of visits

• Referring websites

• Website interaction information

• General geographic information

• Search and navigation activity

• Technical information necessary to operate and secure the website

This information may be used to improve website performance, understand website traffic, improve user experience, maintain security, analyze marketing performance, and develop better digital services.

5. Cookies and Similar Technologies

Brilliant Realty may use cookies, pixels, analytics tools, and similar technologies to improve the functionality and performance of our websites.

Cookies may help us:

• Remember website preferences

• Understand how visitors use our websites

• Measure website traffic

• Improve website functionality

• Analyze marketing campaigns

• Improve our online advertising

• Provide a better user experience

• Detect and prevent fraudulent or unauthorized activity

You may be able to control cookies through your web browser settings. Disabling certain cookies may affect the functionality of portions of our websites.

6. How We Use Personal Information

Brilliant Realty may use personal information for purposes including:

• Providing residential real estate services

• Connecting consumers with Brilliant Realty real estate associates

• Responding to inquiries and requests

• Providing property information and real estate listings

• Assisting home buyers with their property searches

• Assisting home sellers with the marketing and sale of their properties

• Preparing or providing property valuations and comparative market analyses

• Communicating about real estate transactions

• Managing client relationships

• Processing and administering real estate transactions

• Preparing agreements, forms, disclosures, and transaction documentation

• Providing brokerage support and services

• Meeting legal and regulatory obligations

• Complying with applicable real estate legislation

• Complying with FINTRAC and anti-money-laundering requirements where applicable

• Protecting the security and integrity of our systems

• Preventing fraud and unauthorized activity

• Managing our brokerage operations

• Improving our websites and technology

• Measuring marketing and advertising effectiveness

• Sending requested communications

• Providing educational, promotional, or brokerage-related communications where permitted

• Maintaining business records

• Resolving disputes

• Enforcing agreements and policies

• Protecting the rights, property, and safety of Brilliant Realty and others

7. Real Estate Transactions

Real estate transactions involve the collection and sharing of information necessary to facilitate a purchase, sale, lease, financing, conveyance, or other real estate service.

Depending on the transaction, information may be shared with parties and service providers such as:

• Other real estate professionals

• Buyers and sellers

• Real estate boards and associations

• Mortgage professionals and lenders

• Lawyers and law firms

• Conveyancing professionals

• Appraisers

• Home inspectors

• Insurance providers

• Property service providers

• Government authorities

• Regulatory bodies

• Financial institutions

• Transaction management platforms

• Technology and software providers

• Other parties where required or authorized by law

Information will be disclosed only as reasonably necessary for the applicable transaction, service, legal requirement, or legitimate business purpose.

8. Real Estate Listings and Property Information

Real estate marketing frequently requires the publication of property information.

When a property is listed for sale through Brilliant Realty, certain information may be distributed through real estate boards, listing services, websites, social media, digital advertising, REALTOR® platforms, and other marketing channels.

Information published as part of a real estate listing may include property details, photographs, descriptions, measurements, pricing, features, location information, and other information necessary to market the property.

Property information may remain accessible through third-party websites, search engines, archives, or other platforms after a listing is sold or removed.

9. Communications and Marketing

If you voluntarily provide your contact information to Brilliant Realty, we may contact you regarding:

• Real estate services

• Property listings

• Homes for sale

• Market updates

• Real estate opportunities

• Home valuations

• Buying or selling real estate

• Brokerage services

• Requested information

• Appointments and consultations

• Transaction-related matters

• Educational resources

• Brokerage news

• Events

• Marketing communications

Where required, Brilliant Realty will provide appropriate options to unsubscribe from marketing communications.

You may request that we stop sending certain marketing communications by following the unsubscribe instructions provided in the communication or by contacting us directly.

Please note that even if you unsubscribe from marketing communications, we may continue to communicate with you where necessary to complete a transaction, provide requested services, comply with legal obligations, or administer our relationship with you.

10. Third-Party Service Providers

Brilliant Realty may use third-party technology, software, hosting, communications, analytics, marketing, transaction management, document management, payment, security, and other service providers.

These providers may process information on our behalf for the purposes for which the information was collected.

Examples may include providers supporting:

• Website hosting

• Website analytics

• Customer relationship management

• Real estate transaction management

• Electronic signatures

• Document storage

• Email communications

• Marketing

• Advertising

• Cybersecurity

• Brokerage administration

• Payment processing

• Real estate listing services

We take reasonable steps to select service providers that maintain appropriate safeguards for information entrusted to them.

11. Brilliant Realty Secure

BrilliantRealtySecure.ca is used by Brilliant Realty as part of its secure digital environment for brokerage operations, documentation, policies, training, forms, communications, and other authorized brokerage activities.

Access to certain areas of BrilliantRealtySecure.ca may be restricted to authorized Brilliant Realty associates, contractors, staff, clients, or other approved users.

Users are responsible for maintaining the confidentiality of their login credentials and should notify Brilliant Realty promptly if they believe their account or credentials have been compromised.

Brilliant Realty will take reasonable measures to protect information stored or transmitted through its secure digital systems.

12. Regulatory and Legal Requirements

As an Alberta real estate brokerage, Brilliant Realty operates within a regulated industry and may be required to collect, retain, use, or disclose information to comply with applicable laws, regulations, rules, professional requirements, and regulatory obligations.

This may include requirements relating to:

• Real estate regulation

• Consumer protection

• Anti-money laundering

• FINTRAC requirements

• Identity verification

• Record keeping

• Taxation

• Court orders

• Regulatory investigations

• Legal proceedings

• Government requests

• Fraud prevention

• Professional standards

Where disclosure is legally required, Brilliant Realty may disclose the information necessary to satisfy the applicable obligation.

13. Protection of Personal Information

Brilliant Realty uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, alteration, loss, or destruction.

Security measures may include:

• Access controls

• Password protection

• Restricted system access

• Secure document management

• Encryption where appropriate

• Secure authentication

• Internal policies and procedures

• Employee and associate training

• Monitoring and security controls

• Physical security measures

No electronic transmission, website, database, or storage system can be guaranteed to be completely secure.

Accordingly, while Brilliant Realty takes reasonable precautions to protect personal information, we cannot guarantee absolute security.

14. Retention of Information

Brilliant Realty retains personal information only for as long as reasonably necessary for the purposes for which it was collected, to administer our business relationship, complete transactions, satisfy regulatory and legal obligations, resolve disputes, enforce agreements, and maintain appropriate business records.

Certain real estate transaction and brokerage records may be required to be retained for specific periods under applicable legislation, regulatory requirements, professional standards, or brokerage policies.

15. Accessing and Correcting Your Information

Subject to applicable law, individuals may request access to personal information held by Brilliant Realty about them.

You may also request that inaccurate or incomplete information be corrected.

Requests should include sufficient information for Brilliant Realty to identify the relevant records and verify the identity of the person making the request.

Brilliant Realty may be unable to provide access to certain information where disclosure is restricted or prohibited by law, where the information relates to another individual, or where another legal exception applies.

16. Privacy Inquiries and Complaints

If you have questions about this Privacy Policy, believe that your personal information has been handled improperly, or wish to make a privacy-related request, please contact Brilliant Realty.

We will make reasonable efforts to review and respond to privacy inquiries and complaints in accordance with applicable privacy legislation and our internal policies.

Brilliant Realty Alberta, Canada Website: BrilliantRealty.ca

17. Children's Privacy

Our websites and real estate services are not directed toward children.

Brilliant Realty does not knowingly seek to collect personal information from children for marketing purposes. If we become aware that personal information has been collected from a child in circumstances where it should not have been collected, we will take reasonable steps to address the situation.

18. External Websites and Links

Our websites may contain links to third-party websites, applications, services, real estate platforms, social media platforms, or other online resources.

Brilliant Realty is not responsible for the privacy practices, security, content, or policies of third-party websites.

We encourage users to review the privacy policies of third-party websites before providing personal information.

19. Social Media

Brilliant Realty may maintain profiles or pages on third-party social media platforms.

Interactions with Brilliant Realty through social media platforms may be subject to the privacy policies and terms of those platforms.

Information voluntarily posted publicly on social media may be visible to other users and may not be considered private information.

20. Changes to This Privacy Policy

Brilliant Realty may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, legal requirements, regulatory obligations, or privacy practices.

The most recent version will be posted on this website with the applicable "Last Updated" date.

Your continued use of BrilliantRealty.ca or BrilliantRealtySecure.ca after an updated Privacy Policy has been posted may constitute acknowledgment of the updated policy, to the extent permitted by applicable law.

21. Alberta Real Estate Services

Brilliant Realty is an Alberta real estate brokerage providing residential real estate services to clients and consumers across Alberta.

Our real estate services may include assistance with:

• Buying a home in Calgary

• Selling a home in Calgary

• Buying a home in Edmonton

• Selling a home in Edmonton

• Residential property searches

• Home valuations

• Comparative market analysis

• Property marketing

• Negotiation

• Offer preparation

• Transaction coordination

• Real estate documentation

• Market information

• Real estate consultations

• New and experienced home buyers

• Home sellers and property owners

Our associates work with clients to provide professional real estate representation while complying with applicable legislation, regulatory requirements, brokerage policies, and professional obligations.

22. Contact Brilliant Realty

If you have questions about this Privacy Policy, your personal information, or Brilliant Realty's privacy practices, please contact us through the contact information available on BrilliantRealty.ca.

Brilliant Realty Alberta, Canada

BrilliantRealty.ca BrilliantRealtySecure.ca

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