The best real estate brokerage in Edmonton is the one that gives REALTORS® the right combination of direct Broker access, practical guidance, professional marketing, transparent fees, modern technology and freedom to build their own businesses.

For Edmonton REALTORS® who want to keep more of their commission without accepting less support, Brilliant Realty is a compelling Alberta-owned option. Associates receive direct 24/7 access to Founder and Broker Preet Chawla, premium marketing resources, in-house graphic design, practical training and a choice between a no-split Flat Fee Plan and a capped Commission Split Plan.

It is an elevated brokerage experience designed around the associate, not a corporate hierarchy.

What Is the Best Real Estate Brokerage to Join in Edmonton?

There is no single brokerage that is perfect for every REALTOR®.

A newly licensed associate may need intensive contract guidance and help building a professional brand. An experienced Edmonton REALTOR® may already have a database, established systems and a consistent flow of referrals. A high-producing associate may be focused on reducing an increasingly expensive commission split without losing access to skilled leadership.

That is why choosing a brokerage based only on name recognition, office size or the advertised split can be a mistake.

The better question is:

Which Edmonton real estate brokerage gives me the strongest environment for the business I want to build next?

For many associates, the answer comes down to five things:

1. Can I reach my Broker when a real transaction requires help?

2. How much will the brokerage actually cost me each year?

3. Will the brokerage help me present myself at a higher level?

4. Can I build my own brand and client base?

5. Does the brokerage offer the professional standards and stability I want beside my name?

Brilliant Realty was built around those exact priorities.

Edmonton REALTORS® Need More Than a Place to Hold Their Licence

Real estate moves quickly across Edmonton and its surrounding communities.

An offer can arrive late in the evening. An inspection issue can change the tone of a transaction. A condominium document concern, title issue, multiple-offer situation, financing problem or deposit question may need immediate attention.

In those moments, a training portal is not the same as an experienced Broker.

An associate should not have to submit a support ticket, wait until the next business day or call several people before reaching the person responsible for brokerage oversight.

The quality of Broker access directly affects an associate's confidence, judgment and ability to serve clients professionally.

That is why Brilliant Realty makes direct support one of the centrepieces of its brokerage model.

Direct 24/7 Broker Support for Edmonton Associates

Brilliant Realty associates receive direct 24/7 access to Founder and Broker Preet Chawla.

There are no unnecessary layers between an associate and the Broker. Guidance is available for matters such as:

• offers and counteroffers

• contract interpretation

• competing-offer situations

• inspection negotiations

• deposits and trust-related questions

• pricing and comparative market analysis

• condominium transactions

• difficult client conversations

• advertising and compliance concerns

• transaction problems and risk management

• business strategy and personal branding

Brilliant Realty reports that 99.97% of calls to the Broker are answered within the first 30 seconds.

For a REALTOR® sitting with a client or facing a time-sensitive decision, that accessibility is not a small benefit. It is part of delivering a more confident and refined client experience.

Exceptional support should not feel like an upgrade. It should feel like the standard.

Lower Brokerage Fees Without Lowering Expectations

Many REALTORS® assume they must choose between two models.

One brokerage may offer strong support but retain a significant share of every commission. Another may advertise low fees while providing little meaningful access, training or oversight.

Brilliant Realty was designed to remove that compromise.

The objective is not to be a bare-bones discount brokerage. It is to use a more efficient compensation model while delivering premium leadership, marketing, technology and professional resources.

Edmonton associates can choose between two primary plans based on how they operate their businesses.

Brilliant Realty's Flat Fee Plan

The Flat Fee Plan is designed for associates who want maximum control and do not want to surrender a percentage of every commission.

The current structure is:

• $99.99 per month

• $199.99 flat deal fee

• $99 deal fee after 15 transactions within the associate's anniversary year

• no percentage commission split

• direct 24/7 Broker support included

For a productive Edmonton REALTOR®, a flat-fee structure can make an enormous difference.

At $150,000 in annual gross commission income, an uncapped 20% split would represent $30,000 before any additional brokerage charges. Brilliant Realty's simplified Flat Fee Plan cost at 15 transactions would be approximately $4,199.73 before GST and other applicable expenses.

Actual savings depend on transaction count, commission amounts and the complete terms being compared. The important point is that an associate's success does not automatically cause the brokerage's share to rise.

Brilliant Realty's Commission Split Plan

Not every associate wants a fixed monthly cost, particularly while establishing a business or working with variable production.

Brilliant Realty's Commission Split Plan currently offers:

• $0 monthly brokerage fee

• 85/15 commission split

• $14,000 cap per anniversary year

• 100% of commission retained after capping for the remainder of the anniversary year, subject to applicable fees and expenses

• direct 24/7 Broker support included

This gives new, growing and cost-conscious associates the flexibility to pay when they close business while still protecting productive agents from an unlimited split.

Both plans are designed around clarity. Associates should understand what they pay, what they receive and how the structure changes as their production grows.

A Premium Brand Behind Your Personal Brand

Clients may choose an individual REALTOR®, but the brokerage name still appears beside that associate's name.

Presentation matters.

Your marketing, listing materials, social media presence and client communications all contribute to the way your business is perceived. Belonging to a brokerage with polished standards can elevate that experience. Belonging to one with inconsistent standards can work against it.

Brilliant Realty maintains a carefully curated, high-end brand identity grounded in professionalism, consistency and modern design.

At the same time, associates are encouraged to build their own brands.

Your name, expertise, community relationships, database and reputation remain central to your business. Brilliant Realty provides the infrastructure behind you without trying to erase your individuality.

The philosophy is simple:

Your Business. Your Brand. Your Brokerage.

In-House Marketing and Graphic Design Support

Modern REALTORS® are expected to be sales professionals, negotiators, marketers, content creators and brand managers at the same time.

That can consume hours that should be spent serving clients and generating business.

Brilliant Realty provides access to in-house graphic design and marketing guidance to help associates create a more sophisticated public presence. Support can include brand assets, social media graphics, listing marketing and professional presentation materials, subject to brokerage policies and service availability.

This is particularly valuable for Edmonton REALTORS® who want their marketing to compete at a luxury level without building an entire creative department on their own.

A polished brand does more than look impressive. It creates trust before the first conversation begins.

Practical Training for the Real Situations REALTORS® Face

Training should help an associate make better decisions in the field.

Brilliant Realty's approach focuses on the realities of Alberta practice, including contracts, FINTRAC, pricing, negotiations, client communication, advertising, titles, conditions, inspections and transaction risk.

The brokerage also holds ongoing Brilliant Spark training sessions addressing subjects associates encounter in active business.

But training is only part of the model.

The ability to call the Broker while working through a live problem is what turns information into practical support.

Canadian Owned and Independently Operated

Brilliant Realty is Canadian owned and independently operated in Alberta.

The brokerage is not controlled by a national franchise office, public shareholders or an outside corporate structure. Its direction is shaped locally around the standards of the brokerage and the needs of its associates.

Brilliant Realty has committed to remaining independent rather than franchising, merging or selling.

For associates, that creates something increasingly valuable: stability.

The brokerage you join should not become unrecognizable after the next corporate transaction. Its identity, leadership and priorities should be clear.

Brilliant Realty was built to last and to protect the premium reputation its associates help create.

A Brokerage for Edmonton and Surrounding Communities

Brilliant Realty supports associates serving Edmonton and surrounding markets, including communities such as St. Albert, Sherwood Park, Beaumont, Leduc, Spruce Grove, Stony Plain and Fort Saskatchewan.

Its hybrid structure combines modern cloud-based flexibility with real brokerage infrastructure, direct leadership and centralized professional resources.

Edmonton associates can build locally while belonging to a growing Alberta brand with a presence in both Edmonton and Calgary.

That creates room for referral relationships, professional collaboration and long-term growth without requiring associates to give up their own identities.

What New Edmonton REALTORS® Should Look For

A new REALTOR® should place Broker accessibility near the top of the list.

Your first transactions will create questions that no licensing course can fully predict. You need a brokerage that can help you move from knowing the rules in theory to applying them confidently with real clients.

Look for:

• direct access to the Broker

• hands-on transaction guidance

• structured onboarding

• current Alberta-focused training

• clear file-submission systems

• professional marketing support

• transparent costs

• a culture that expects strong standards

Low fees are valuable, but only when the support needed to build a safe and sustainable business remains available.

What Experienced Edmonton REALTORS® Should Look For

Experienced REALTORS® should calculate what their current brokerage received during the last 12 months.

Include commission splits, monthly fees, transaction charges, franchise assessments, technology fees and any other required costs.

Then ask what the brokerage delivered in return.

If you generate your own business, maintain your own database, build your own brand and manage established systems, an uncapped percentage split may no longer be aligned with your needs.

You may not need more layers. You may need better access.

You may not need another generic training library. You may need an experienced Broker available when an unusual transaction demands a second opinion.

You may not need a brokerage to become your identity. You may need a premium platform that strengthens the identity you already built.

That is where Brilliant Realty becomes particularly compelling for experienced Edmonton associates.

Questions to Ask Before Joining an Edmonton Brokerage

Before signing an independent contractor agreement, ask:

1. Can I contact the Broker directly?

2. Is Broker support available evenings and weekends?

3. What would I have paid here based on my actual production last year?

4. Which charges continue after I reach a commission cap?

5. Are the complete compensation terms provided in writing?

6. What training is delivered live and how often?

7. What marketing and graphic design support is included?

8. Can I build my own brand within the brokerage's standards?

9. How are files reviewed and transactions processed?

10. What happens to pending transactions if I leave?

11. What notice is required to resign?

12. Who owns and directs the brokerage?

The quality of the answers often tells you more than the recruiting presentation.

Frequently Asked Questions

What is the best real estate brokerage in Edmonton for new REALTORS®?

The strongest option is a brokerage offering accessible Broker support, practical training, clear systems, reasonable fees and help establishing a professional brand. Brilliant Realty was specifically designed to provide these resources while allowing new associates to build their own businesses.

What is the best Edmonton brokerage for experienced REALTORS®?

Experienced associates should look for transparent costs, a competitive cap or flat-fee model, direct access to leadership, professional resources and freedom to retain their individual brands. Brilliant Realty combines all five.

Is there a 100% commission real estate brokerage in Edmonton?

Yes. Brilliant Realty's Flat Fee Plan allows associates to retain 100% of their commission before applicable fees and expenses because the brokerage does not take a percentage split under that plan.

Does Brilliant Realty have a no-monthly-fee option?

Yes. The Commission Split Plan has a $0 monthly brokerage fee, an 85/15 split and a $14,000 cap per anniversary year.

Does Brilliant Realty provide Broker support after normal business hours?

Yes. Associates receive direct 24/7 access to Founder and Broker Preet Chawla on both primary compensation plans.

Can Brilliant Realty help me transfer from another Edmonton brokerage?

Yes. Brilliant Realty can explain its onboarding process and initiate the new brokerage portion of a transfer through myRECA. Associates must still provide written notice to their current Broker and comply with their contractual obligations.

Do active listings automatically follow an associate to a new brokerage?

No. Written service agreements are between the client and the brokerage. Active client relationships and pending transactions must be handled properly between the parties and brokerages during a transfer.

The Best Brokerage Is the One That Helps You Become Better

The best real estate brokerage in Edmonton should help you operate with greater confidence, present yourself with greater sophistication and retain more of the income your business produces.

It should answer when you call.

It should be transparent about what you pay.

It should protect strong professional standards.

It should give you the resources to deliver an exceptional client experience.

And it should create space for your own name, reputation and business to grow.

Brilliant Realty offers Edmonton REALTORS® a rare combination: premium brokerage support, refined marketing, transparent compensation and direct 24/7 access to the Broker.

If your current brokerage no longer reflects the level at which you want to operate, perhaps it is time for a confidential conversation.

Maybe it is time for a better brokerage.

Brilliant Realty

Edmonton | Calgary | Alberta

Exceptional Support. Elevated Standards. Brilliant Possibilities.

The true cost of an Alberta real estate brokerage is the total of every commission split, monthly fee, transaction charge, franchise fee, technology fee, administrative cost and required brokerage expense paid during the year. To compare brokerages accurately, divide that total by annual gross commission income. The result is your effective brokerage cost percentage.

Many REALTORS® know their advertised split. Far fewer know what their brokerage actually cost them last year.

Your Brokerage May Be One of Your Largest Business Expenses

Most real estate professionals can tell you what they spend on photography, signs, websites, CRM software and social media advertising.

Ask what they paid their brokerage over the previous 12 months, and the answer is often less precise.

That is surprising because brokerage cost can be one of the largest expenses in an associate's business. For a productive REALTOR®, the total may exceed the annual cost of marketing, technology and professional development combined.

The issue is not that a brokerage earns revenue. Strong leadership, compliance oversight, administration, training, technology and brand infrastructure have real value.

The issue is whether the associate understands the complete cost and receives value worthy of it.

What Counts as a Real Estate Brokerage Fee?

The total can include much more than the advertised commission split.

Review your statements, commission records and agreement for:

• percentage commission splits

• monthly or desk fees

• transaction or deal fees

• franchise fees

• commission review fees

• conveyancing or administrative charges

• technology and software fees

• CRM charges

• insurance-related assessments

• annual brokerage fees

• marketing or brand fees

• required training charges

• team or mentorship splits

• lead referral deductions

• payment-processing or payout charges

Some costs may be paid directly rather than deducted from commission. Include them if they are required to operate under the brokerage's model.

Do not include unrelated operating expenses such as your personal advertising, vehicle, board dues or RECA licensing fees when calculating the brokerage's own effective cost. Those matter to business profitability, but they are separate from the brokerage comparison.

Use the Effective Brokerage Cost Formula

The most useful calculation is:

Total annual brokerage cost ÷ annual gross commission income × 100 = effective brokerage cost percentage

Example:

• annual GCI: $180,000

• commission splits paid: $24,000

• monthly fees: $2,400

• transaction and administration fees: $2,100

• technology and franchise charges: $1,500

• total brokerage cost: $30,000

$30,000 ÷ $180,000 × 100 = 16.67%

The associate effectively paid 16.67% of gross commission income to the brokerage.

That number allows a much more honest comparison than “I am on an 80/20 plan” or “my brokerage fee is only $200 per month.”

Why the Advertised Split Can Be Misleading

A split describes only one part of the arrangement.

An 85/15 plan with no additional costs could be less expensive than a 90/10 plan containing substantial monthly, franchise and transaction charges. A capped plan could cost much less than an uncapped plan with a more attractive headline split. A flat-fee plan could be highly economical for one associate and less suitable for another with no transactions.

Always translate the model into actual dollars based on your own production.

The Cost of an Uncapped Split as Production Grows

These simplified figures exclude caps and additional fees.

The table highlights an important question for established REALTORS®:

If your contribution to the brokerage increases by $10,000, $20,000 or $30,000 as your business grows, does the value you receive increase by the same amount?

If the answer is unclear, it is time to examine the relationship more closely.

The Costs That Do Not Appear on a Commission Statement

Not every brokerage cost is a fee.

Delayed Broker Support

A contract question that sits unanswered can create stress, weaken negotiation strategy or expose a client and associate to avoidable risk.

Weak Marketing Infrastructure

If every listing graphic, presentation and brand asset must be outsourced, the associate pays in both money and time.

Generic Training

A large training library has limited value if it does not help with the transaction problem happening today.

Administrative Friction

Unclear systems, repeated submissions and inefficient file processing consume hours that could have been used to serve clients or generate business.

A Brand That Does Not Match Your Ambition

The brokerage name appears beside yours. If its standards, presentation or reputation do not reflect the experience you want to deliver, there is a cost to that mismatch.

Limited Freedom

Associates who cannot build their own identity may spend years strengthening a brand they do not own.

These factors are harder to place in a spreadsheet, but they can materially affect profitability and long-term growth.

What Should a Premium Brokerage Deliver?

A premium brokerage is not defined by expensive offices, corporate slogans or a famous franchise name.

It is defined by the quality of the experience behind the associate.

That should include:

• experienced leadership that is accessible when needed

• careful regulatory and transaction oversight

• clear, written compensation terms

• polished marketing and design resources

• practical, current training

• efficient technology and administration

• a culture built around professionalism and accountability

• freedom to develop a distinctive personal brand

• a stable direction and respected market presence

When these elements are delivered exceptionally well, the brokerage is not merely a fee. It becomes infrastructure for the associate's success.

Compare the Cost of Staying With the Cost of Moving

Switching brokerages has transitional costs.

Websites, signs, social profiles, email signatures, listing presentations and printed materials may need to be updated. Board and system access may need to be coordinated. Your independent contractor agreement may contain notice requirements, outstanding fees or provisions for pending transactions.

Those costs deserve consideration, but they should be compared against the recurring cost of staying.

If a different model would save $15,000 every year while improving support, a one-time transition is not merely an expense. It may be a strategic investment.

Brilliant Realty: Premium Value With Transparent Economics

Brilliant Realty was founded on a clear belief:

REALTORS® should not have to overpay for excellent brokerage support.

The brokerage combines refined brand standards, modern systems and direct leadership with two simple compensation choices.

Flat Fee Plan

• $99.99 per month

• $199.99 per completed transaction

• $99 deal fee after 15 transactions in the associate's anniversary year

• no percentage commission split

• direct 24/7 Broker support included

Commission Split Plan

• $0 monthly brokerage fee

• 85/15 commission split

• $14,000 cap per anniversary year

• 100% of commission retained for the balance of the anniversary year after capping, subject to applicable fees and expenses

• direct 24/7 Broker support included

The Flat Fee Plan's simplified annual cost at 15 transactions is approximately $4,199.73 before GST and other applicable expenses. The plan allows an associate's brokerage cost to remain highly predictable even as GCI grows.

The capped split plan gives associates another option when they prefer no fixed monthly overhead.

What Makes the Experience High-End?

Luxury is not simply how a brand looks. It is how consistently the experience performs.

At Brilliant Realty, associates receive direct 24/7 access to Founder and Broker Preet Chawla. They are supported through real contract questions, negotiations, pricing decisions, risk issues and client challenges without being routed through layers of management.

Brilliant Realty reports that 99.97% of calls to the Broker are answered within the first 30 seconds.

Associates also benefit from in-house graphic design, marketing consultation, modern technology, paperless transaction administration, practical training and access to trusted professional resources. Carefully maintained brand standards create a polished brokerage identity while associates retain the freedom to build their own names and businesses.

This is not low cost at the expense of standards.

It is a more efficient way to deliver an exceptional brokerage experience.

Complete Your Own Annual Brokerage Audit

Set aside 30 minutes and gather your commission statements from the last 12 months.

Then record:

1. total GCI

2. total commission split paid

3. all monthly fees

4. all per-transaction charges

5. franchise, technology and administrative fees

6. other mandatory brokerage costs

7. the value of included services you actually used

8. the support you needed but could not access

Calculate your effective brokerage cost percentage.

Then ask:

• Would the cost remain reasonable if my production doubled?

• Can I clearly explain what I receive in return?

• Does this brokerage improve the experience I deliver to clients?

• Can I reach qualified leadership when decisions are time-sensitive?

• Is my personal brand becoming stronger here?

• Would I choose this brokerage again today?

The last question often reveals the most.

Frequently Asked Questions

How much are real estate brokerage fees in Alberta?

There is no standard amount. Brokerages may use splits, caps, monthly fees, transaction fees and additional charges. Calculate the total annual cost using your own production.

What is an effective brokerage cost percentage?

It is the total amount paid to or required by the brokerage during the year divided by annual GCI, multiplied by 100.

Are flat-fee brokerages always cheaper?

No. The result depends on production, transaction count and the complete fee schedule. Flat-fee plans often become particularly attractive as GCI rises.

Does Brilliant Realty have hidden transaction or review fees?

Brilliant Realty publishes its primary compensation structures as transparent plans without hidden transaction or review fees. Associates should review the current written agreement and fee schedule for all applicable terms before joining.

Does a lower brokerage cost mean less Broker support?

Not at Brilliant Realty. Direct 24/7 Broker access is included on both primary compensation plans.

Know What You Pay. Expect More in Return.

A brokerage should be able to justify its place in your business every year.

That does not mean choosing support based on price alone. It means demanding clarity, accessibility, professionalism and value at the same time.

Brilliant Realty offers Alberta REALTORS® a high-calibre brokerage environment with transparent costs, sophisticated resources and direct support when it matters most.

If your annual brokerage audit raises difficult questions, a confidential conversation may provide useful answers.

Brilliant Realty

Calgary | Edmonton | Alberta

A Premium Brokerage Experience, Designed Around Your Success.

A 100% commission real estate brokerage allows an associate to retain the full commission earned before applicable brokerage fees, taxes and expenses. Instead of taking a percentage split, the brokerage typically charges fixed monthly and transaction fees. The model can be highly cost-effective for productive REALTORS®, but the quality of Broker support, risk management, technology, administration and marketing varies significantly between companies.

At Brilliant Realty, 100% commission is available through a transparent flat-fee plan that still includes direct 24/7 Broker support and premium brokerage resources.

What Does “100% Commission” Really Mean?

The phrase attracts attention for an obvious reason.

REALTORS® work hard to generate leads, win clients, negotiate contracts and bring transactions to completion. The idea of keeping 100% of the commission can sound dramatically better than giving away 20%, 30% or more.

But 100% commission does not mean the brokerage operates for free.

It generally means the brokerage does not take a percentage split under that compensation plan. The associate pays for brokerage services through fixed charges instead. These may include:

• a monthly brokerage fee

• a per-transaction fee

• an annual fee

• a commission review or administration fee

• technology or platform charges

• other expenses identified in the agreement

The best 100% commission brokerages are transparent about every charge and equally clear about the support included.

How Is It Different From a Traditional Commission Split?

Under a traditional split, brokerage cost increases as commission income increases.

On an uncapped 80/20 plan, a $5,000 commission creates a $1,000 brokerage contribution. A $15,000 commission creates a $3,000 contribution.

Under a flat transaction-fee model, the brokerage fee may remain the same regardless of the commission amount, subject to the plan terms.

That difference can become significant in Calgary, Edmonton and other Alberta markets where transaction values and commission amounts vary widely.

Why Productive REALTORS® Consider 100% Commission Brokerages

As an associate's production increases, an uncapped percentage split can become one of the largest expenses in the business.

Consider a REALTOR® earning $200,000 in annual gross commission income:

• 30% split: $60,000 to the brokerage

• 20% split: $40,000 to the brokerage

• 15% split: $30,000 to the brokerage

These simplified figures exclude caps and other charges, but they demonstrate why experienced associates start questioning the traditional model.

If the brokerage is receiving more each year, the associate should be able to identify the additional value created by that increasing contribution.

When the value does not rise with the cost, a transparent 100% commission structure may allow the associate to redirect substantial income into marketing, client care, staffing, technology, investment or personal financial goals.

Is a 100% Commission Brokerage Only About Saving Money?

It should not be.

The cheapest brokerage is not automatically the best brokerage. Real estate involves significant client obligations, contract risk and time-sensitive decisions. A low fee cannot compensate for unavailable leadership, poor systems or weak professional standards.

The more useful question is:

Can I keep more of my commission while receiving the level of support my business deserves?

That is where the quality of the brokerage model becomes clear.

What Should Be Included in a Premium 100% Commission Brokerage?

A sophisticated brokerage experience should offer more than a licence destination and a login.

Look for:

Direct Broker Access

When a difficult clause, competing offer, deposit issue or client conflict arises, the associate should know who to call and how quickly support will be available.

Practical Risk Management

Brokerage oversight should help associates make better decisions, maintain compliant files and manage unusual situations with care.

Professional Marketing Support

High-quality design, brand guidance and polished materials affect how clients perceive an associate's business. Premium presentation should not be reserved for large teams or franchise offices.

Training Connected to Real Transactions

Theory has value, but the best training addresses contracts, negotiations, pricing, inspection issues, FINTRAC, advertising, client communication and problems that actually arise in Alberta real estate.

Efficient Technology and Administration

Modern systems should reduce friction, improve file handling and help associates focus on clients rather than unnecessary administrative work.

Freedom to Build a Personal Brand

Associates should be able to create a distinctive professional identity while remaining within brokerage standards and Alberta advertising requirements.

Red Flags to Watch For

Before joining a 100% commission brokerage in Alberta, ask detailed questions if you see:

• unclear or incomplete fee schedules

• support available only through tickets or delayed callbacks

• extra charges for routine file review

• mandatory tools that duplicate systems you already use

• little meaningful oversight or training

• aggressive claims without written terms

• a large roster with no clear access to the Broker

• weak advertising standards that may affect the entire brand

The phrase “100% commission” describes compensation. It does not describe quality.

Brilliant Realty's 100% Commission Flat Fee Plan

Brilliant Realty's Flat Fee Plan is designed for clarity, control and professional growth.

The current structure is:

• $99.99 per month

• $199.99 flat deal fee

• $99 deal fee after 15 transactions within the associate's anniversary year

• no percentage commission split

• direct 24/7 access to Founder and Broker Preet Chawla

Based on 15 transactions in an anniversary year, the simplified brokerage plan cost would be approximately $4,199.73 before GST and other applicable expenses.

By comparison, an uncapped 20% split on $150,000 of GCI would be $30,000 before added charges. The exact savings depend on production, commission size and the terms being compared, but the economics can be substantial.

100% Commission Without a Bare-Bones Experience

Brilliant Realty was not built to be the least expensive place to hang a licence.

It was built to deliver a more intelligent, elevated brokerage experience.

Associates receive direct 24/7 access to the Founder and Broker for contract questions, negotiations, pricing strategy, transaction problems, risk management and business guidance. Brilliant Realty reports that 99.97% of calls to the Broker are answered within 30 seconds.

The brokerage also provides in-house graphic design, marketing consultation, modern technology, paperless conveyancing, practical training and access to trusted professional resources.

Carefully maintained brand standards help every associate present themselves within a polished, respected brokerage identity. At the same time, associates are encouraged to build their own brands, databases and long-term businesses.

This is the distinction Brilliant Realty brings to the Alberta market:

100% commission does not have to mean 0% support.

Is This Model Right for New REALTORS®?

It can be, but the answer depends on cash flow and expected production.

A new associate who anticipates limited early transactions may prefer a no-monthly-fee split plan. Brilliant Realty offers that option through an 85/15 Commission Split Plan with a $14,000 anniversary-year cap.

The flat-fee plan can still make sense for a new REALTOR® with a strong database, defined business plan or early pipeline. The important thing is to choose based on realistic projections, not excitement alone.

Is This Model Right for Experienced REALTORS®?

Experienced associates are often the strongest candidates for a 100% commission plan.

They may already have:

• an established client base

• repeat and referral business

• developed sales skills

• a recognizable personal brand

• predictable transaction volume

• a clear understanding of the support they value

For these professionals, retaining more commission can materially improve profitability without changing the quality of client service, provided the brokerage still delivers strong leadership and infrastructure.

Questions to Ask Any 100% Commission Brokerage

1. What is every fee I may pay during the year?

2. Does the transaction fee change after a certain volume?

3. Is Broker support included or charged separately?

4. Can I reach the Broker directly after hours?

5. What marketing and design services are included?

6. How are files reviewed and processed?

7. What are the notice and departure terms?

8. What happens to pending deals if I leave?

9. Are there mandatory technology or franchise fees?

10. Can I review the complete agreement before committing?

Premium service begins with transparent answers.

Frequently Asked Questions

Are 100% commission brokerages legal in Alberta?

Brokerages may use different compensation structures subject to Alberta law, RECA requirements and the associate's written agreement. The associate remains registered with and compensated through the brokerage as required.

Does 100% commission mean no brokerage fees?

No. It means no percentage split under that plan. Fixed monthly, transaction and other disclosed charges may apply.

Does Brilliant Realty offer a true no-split plan?

Yes. Brilliant Realty's Flat Fee Plan has no percentage commission split. Associates pay the published monthly and transaction fees, plus applicable taxes and expenses.

Can I get 24/7 Broker support on Brilliant Realty's Flat Fee Plan?

Yes. Direct 24/7 Broker support is included.

Is Brilliant Realty available in Calgary and Edmonton?

Yes. Brilliant Realty serves associates in Calgary, Edmonton and surrounding Alberta communities through a modern hybrid brokerage model.

Keep the Commission. Elevate the Experience.

The future of real estate brokerage should not force associates to choose between profitability and professionalism.

You can keep more of the commission you earn while operating within a brokerage that values responsive leadership, refined marketing, intelligent systems and exceptional standards.

For Alberta REALTORS® searching for a 100% commission brokerage in Calgary, Edmonton or beyond, Brilliant Realty offers something rare: disciplined economics with a genuinely premium support experience.

Brilliant Realty

Keep the Commission. Elevate the Experience. Build Something Brilliant.

A commission-split brokerage can be attractive for an Alberta REALTOR® who wants little or no fixed monthly overhead. A flat-fee brokerage can become more economical as production and gross commission income increase because the brokerage does not take a percentage of every commission. The best choice depends on annual GCI, transaction count, the cap, all additional fees and the quality of support included.

The winning model is not the one with the best slogan. It is the one that produces the strongest combination of cost efficiency, Broker access, professional resources and long-term business value.

Why This Comparison Matters

REALTORS® pay close attention to advertising budgets, photography costs, CRM subscriptions and lead-generation expenses.

Yet brokerage compensation can be one of the largest costs in an associate's business, and it is often left unexamined for years.

A new associate may choose a brokerage because the monthly fee feels comfortable. An experienced associate may remain because changing seems inconvenient. A productive associate may focus on the split percentage without calculating what that percentage represents in actual dollars.

Every compensation model can make sense in the right circumstances. The key is knowing when it makes sense for you.

What Is a Commission-Split Brokerage?

Under a commission split, the associate and brokerage divide commission income according to an agreed percentage.

Common examples include 70/30, 80/20 and 85/15. Some plans use different splits at different production levels. Others include a cap, after which the associate retains 100% of subsequent commissions for a defined period.

Advantages of a Commission Split

• little or no fixed monthly brokerage cost may be required

• expenses rise only when the associate closes business

• it can reduce pressure during a slow start or seasonal slowdown

• a reasonable cap can limit the annual brokerage contribution

• it may suit a new, part-time or lower-volume associate

Potential Disadvantages

• the dollar amount paid rises as GCI rises

• an uncapped split can become very expensive for productive associates

• transaction, franchise, technology or administrative fees may be added

• the percentage can make forecasting less predictable

• associates may continue paying substantially more without receiving additional support

What Is a Flat-Fee Real Estate Brokerage?

Under a flat-fee model, the associate generally retains 100% of the commission before applicable fees and expenses. The brokerage charges fixed amounts, usually monthly, per transaction or both.

The model separates brokerage cost from the size of the commission earned. A $12,000 commission does not automatically create a larger brokerage payment than a $6,000 commission if the same fixed transaction fee applies.

Advantages of a Flat-Fee Brokerage

• no percentage commission split

• greater cost predictability

• increased GCI does not automatically increase the brokerage's share

• potentially significant savings for growing and high-producing associates

• easier annual budgeting when the fee schedule is clear

Potential Disadvantages

• monthly fees continue even during periods without closings

• per-deal charges can add up for very high transaction counts

• some low-cost firms may provide limited Broker access or resources

• the associate must compare what is included, not just the fee

Cost Comparison: The Mathematics Behind the Models

Consider an associate earning $120,000 in annual gross commission income.

An uncapped 80/20 split would direct $24,000 to the brokerage before other charges.

An uncapped 85/15 split would direct $18,000.

Under Brilliant Realty's Commission Split Plan, the 15% contribution is capped at $14,000 per anniversary year. Under its Flat Fee Plan, the simplified cost for 15 transactions would be approximately $4,199.73 before GST and other applicable expenses.

The comparison changes depending on GCI and transaction count, but one principle remains consistent:

A percentage model responds to the size of your income. A flat-fee model responds primarily to the number of transactions.

Simplified Examples at Different Production Levels

The following examples are illustrations, not quotes. They exclude GST, third-party costs, team arrangements and additional fees that may apply at another brokerage.

Brilliant Realty also offers an 85/15 Commission Split Plan with a $14,000 cap per anniversary year and no monthly brokerage fee. That can be an attractive option for an associate who wants costs tied to closings but also wants protection from an unlimited split.

Find Your Break-Even Point

The break-even point is where the annual cost of one model becomes equal to the annual cost of another.

To estimate yours:

1. Calculate your total GCI during the last 12 months.

2. Count completed transactions during the same period.

3. Calculate the commission split you actually paid.

4. Add monthly, transaction, franchise, technology and administrative fees.

5. Calculate what the alternative plan would have cost using the same production.

6. Compare the services and support included in both models.

Do not use only the best month of your year or the production you hope to achieve. Start with verified historical numbers, then model conservative and ambitious scenarios for the year ahead.

Which Model Is Better for a New REALTOR®?

A new associate with uncertain closing volume may prefer a plan with no monthly brokerage fee. Costs occur when income occurs, which can protect cash flow during the early stages of building a business.

But the lowest fixed cost should not be the only consideration. New associates often need the most direct access to their Broker, the most practical contract guidance and the clearest training.

A brokerage that is inexpensive but unavailable can create hidden costs through missed opportunities, weak decisions and unnecessary risk.

Which Model Is Better for an Experienced REALTOR®?

An established REALTOR® should calculate how much the existing percentage split costs in dollars.

If your skills, database and brand already generate consistent production, an uncapped percentage split may become increasingly difficult to justify. The brokerage's contribution to your business should grow if its share of your income grows.

Flat fees can allow established associates to reinvest more in marketing, client service, staff, technology and wealth creation. A capped split can also be effective when the cap is competitive and valuable support is included.

Which Model Is Better for a High-Producing REALTOR®?

High producers should pay particular attention to uncapped splits.

At $300,000 in annual GCI, a 20% split represents $60,000. Even a 15% split represents $45,000 if it is uncapped. That amount should purchase an extraordinary level of measurable business value.

For many high-producing associates, a transparent flat-fee plan or a reasonable capped model offers better economics. The remaining question is whether the brokerage can deliver the leadership, systems, risk management and brand environment expected at that level.

Do Lower Fees Mean Lower Support?

They should not.

This is where Brilliant Realty deliberately challenges the usual tradeoff.

The brokerage combines transparent, cost-efficient compensation with direct 24/7 access to Founder and Broker Preet Chawla. Associates can reach experienced leadership during real transactions, not merely during scheduled office hours.

Brilliant Realty also provides in-house graphic design, marketing guidance, practical training, modern technology, paperless administration and a carefully curated brand presence. The result is not a bare-bones brokerage model. It is a premium support model with disciplined economics.

Brilliant Realty's Two Compensation Options

Flat Fee Plan

• $99.99 per month

• $199.99 per transaction

• $99 per transaction after 15 transactions within the anniversary year

• no percentage commission split

• direct 24/7 Broker support included

Commission Split Plan

• $0 per month

• 85/15 commission split

• $14,000 cap per anniversary year

• 100% commission retained after capping for the rest of the anniversary year, subject to applicable fees and expenses

• direct 24/7 Broker support included

This allows associates to select a model based on their present business rather than being forced into one structure.

Compare Brokerage Value, Not Just Brokerage Price

A proper comparison should include:

• total annual brokerage cost

• direct Broker accessibility

• quality of contract and risk guidance

• marketing and design resources

• transaction administration

• training relevance

• technology

• brand standards and market reputation

• freedom to build your own identity

• culture and long-term stability

Brilliant Realty is Canadian owned and independently operated. Its direction is guided locally, not by a distant franchise office or public shareholders. That independence allows the brokerage to maintain high standards while adapting around the needs of Alberta associates.

Frequently Asked Questions

Is a flat-fee brokerage the same as a 100% commission brokerage?

Often, yes. A 100% commission plan generally means the brokerage does not retain a percentage split, but fixed monthly and transaction fees can still apply.

When does a flat-fee brokerage save more money?

It often becomes more economical as GCI rises, especially when transaction count remains moderate. The exact break-even point depends on the fee schedule and average commission per transaction.

Is a commission split better if I am not closing many deals?

It can be, particularly when the plan has no monthly fee. Review the split, cap, added charges and support included.

Does Brilliant Realty let associates choose their plan?

Yes. Brilliant Realty offers both a Flat Fee Plan and a capped Commission Split Plan so associates can choose the structure aligned with their business.

Which Brilliant Realty plan is best for me?

That depends on your GCI, transaction count, cash-flow preference and expected growth. A confidential compensation review can compare both structures using your actual production.

A More Intelligent Brokerage Model

The strongest brokerage relationship should feel financially intelligent and professionally elevated.

You should know what you pay. You should understand what you receive. You should be able to reach your Broker when decisions matter. And you should have room to build a brand that reflects the quality of service you provide.

That is the experience Brilliant Realty was designed to deliver across Calgary, Edmonton and Alberta.

Brilliant Realty

Premium Support. Transparent Compensation. Limitless Potential.

Real Estate Brokerage Commission Splits in Alberta Explained

There is no standard amount that every real estate brokerage takes from an associate's commission in Alberta. Depending on the brokerage, an associate may pay a percentage split, monthly fee, transaction fee, franchise charge, technology fee, administrative fee or a combination of several costs. The only reliable way to compare brokerages is to calculate the total annual cost against your gross commission income.

For a productive REALTOR®, the difference between compensation models can amount to thousands or even tens of thousands of dollars every year.

What Does a Real Estate Brokerage Actually Take?

Real estate commission is not automatically divided the same way at every Alberta brokerage.

One company may advertise a 70/30 split. Another may offer an 80/20 split with a cap. A flat-fee brokerage may allow an associate to retain 100% of the commission while charging monthly and transaction fees. A brokerage with no monthly fee may recover its costs entirely through a commission split.

The advertised percentage is only the beginning.

To understand what a brokerage truly costs, an Alberta REALTOR® should examine every amount deducted or charged during the year.

Common Real Estate Brokerage Charges in Alberta

Depending on the company and agreement, brokerage costs may include:

• percentage commission splits

• monthly brokerage or desk fees

• per-transaction fees

• franchise or brand fees

• commission review fees

• conveyancing or administrative fees

• technology and CRM fees

• marketing fees

• insurance-related charges

• mentorship or team splits

• referral deductions

• annual membership or platform fees

Not every brokerage charges every fee. The point is to compare the complete structure, not a single headline number.

A brokerage promoting a high commission percentage may still be expensive after monthly and transaction charges. A low-cost brokerage may provide limited support. A premium brokerage may be worth more if it materially improves the associate's decisions, client experience and business growth.

Price matters. Value matters more.

How Commission Splits Work

With a percentage split, the brokerage retains an agreed portion of the commission earned on each transaction.

For example, on an 80/20 split, the associate retains 80% and the brokerage receives 20%, subject to the exact terms of the agreement and any additional fees.

If the associate earns $100,000 in gross commission income, a simple uncapped 80/20 split would allocate $20,000 to the brokerage before considering other charges.

At $200,000 in gross commission income, that same uncapped split would allocate $40,000.

This is why productive REALTORS® should recalculate the dollar cost of their split each year. The percentage stays the same, but the amount paid rises with production.

What Is a Brokerage Commission Cap?

A cap limits how much of an associate's commission contribution the brokerage collects within a defined period.

Once the cap is reached, the associate may retain 100% of subsequent commissions for the balance of that period, although transaction, administrative or other fees may continue. The agreement should clearly explain:

• the cap amount

• what payments count toward it

• when the cap resets

• whether it follows a calendar or anniversary year

• which fees continue after capping

• how teams, referrals or shared commissions are treated

A cap can make a split model much more attractive, but only when the complete terms are understood.

How a Flat-Fee Brokerage Works

Under a flat-fee model, the brokerage generally does not retain a percentage of the associate's commission. Instead, the associate pays fixed amounts such as a monthly fee and a fee per completed transaction.

This can create powerful cost predictability. As gross commission income rises, the brokerage's percentage of the associate's income can fall significantly.

However, “100% commission” does not mean there are no brokerage costs. It means the brokerage is not taking a percentage split under that plan. Always review the monthly, transaction, administration and third-party costs that may still apply.

Example: What Different Splits Can Cost

The following examples isolate the commission split only. They do not include taxes, board dues, licensing costs, team splits or additional brokerage charges.

These figures demonstrate why the cap and fee details matter. Brilliant Realty's Commission Split Plan, for example, uses an 85/15 split but caps the brokerage contribution at $14,000 per anniversary year. Once the cap is reached, the associate retains 100% of subsequent commission for the remainder of that anniversary year, subject to the plan terms and applicable expenses.

Example: Brilliant Realty's Flat Fee Plan

Brilliant Realty's Flat Fee Plan currently charges $99.99 per month and $199.99 per completed transaction. After 15 transactions in the associate's anniversary year, the deal fee is reduced to $99 for subsequent transactions in that year.

The simplified annual examples below assume 12 monthly payments, no split and the stated deal fees. GST, third-party costs and any other applicable expenses are excluded.

For a productive associate, the difference between paying a percentage of every commission and paying predictable flat fees can be substantial.

The appropriate comparison is not simply transaction count. Commission size matters too. An associate completing 10 higher-value transactions may save more under a flat-fee structure than an associate completing a larger number of lower-commission transactions.

Calculate Your Effective Brokerage Cost

Use this formula:

Total annual brokerage cost ÷ annual gross commission income × 100 = effective brokerage cost percentage

Suppose an associate earned $180,000 in gross commission income and paid $27,000 through splits and fees.

$27,000 ÷ $180,000 × 100 = 15%

That associate effectively paid 15% of gross commission income to the brokerage.

The next question is the one that matters most:

What did the associate receive for that $27,000?

Brokerage Support Has Financial Value

Choosing the lowest visible fee without examining support can be expensive in a different way.

Experienced Broker guidance can help an associate manage complex negotiations, improve contract decisions, reduce preventable risk and protect client relationships. Professional graphic design can elevate listing presentations and marketing. Effective training can shorten the learning curve. Efficient administration can return hours to an associate's week.

The ideal brokerage does not force an associate to choose between economics and excellence.

It should provide an intelligent compensation structure and the professional infrastructure required to deliver a high-calibre client experience.

The Brilliant Realty Approach

Brilliant Realty was created around the belief that REALTORS® should keep more of what they earn without giving up exceptional access, oversight or brand support.

Associates may choose between two transparent compensation models:

Flat Fee Plan

• $99.99 per month

• $199.99 flat deal fee

• $99 deal fee after 15 transactions in the associate's anniversary year

• no percentage commission split

• direct 24/7 Broker support

Commission Split Plan

• $0 monthly brokerage fee

• 85/15 commission split

• $14,000 cap per anniversary year

• 100% of commission retained after capping for the balance of that anniversary year, subject to applicable fees and expenses

• direct 24/7 Broker support

Compensation is only part of the experience.

Brilliant Realty provides associates with direct access to Founder and Broker Preet Chawla, practical transaction-focused training, in-house graphic design, marketing guidance, modern technology and a sophisticated independent brand serving Calgary, Edmonton and communities across Alberta.

The goal is not to be a discount brokerage. The goal is to deliver premium brokerage value through a more intelligent model.

Questions to Ask Before Comparing Brokerage Fees

Before joining or switching, ask each brokerage:

1. What is the total amount I would have paid here based on my last 12 months of production?

2. Are there fees beyond the advertised split or monthly amount?

3. Is the cap based on a calendar year or my anniversary year?

4. What fees continue after I reach the cap?

5. Is direct Broker support included?

6. Who answers after-hours contract questions?

7. Are training and marketing services included or charged separately?

8. What happens to pending transactions if I leave?

9. Can I build my own brand within the brokerage's standards?

10. Will I receive the agreement and fee schedule in writing before joining?

Clear answers are a sign of a well-run brokerage.

Frequently Asked Questions

What is a normal REALTOR® commission split in Alberta?

There is no single standard split. Models vary widely and may include caps, monthly charges, transaction fees or other deductions. Compare the complete annual cost.

Does a 100% commission brokerage mean the brokerage is free?

No. It generally means there is no percentage commission split under that plan. Monthly, transaction and other charges may still apply.

Is a flat-fee brokerage better for high-producing REALTORS®?

It can be. Because the brokerage cost is not tied directly to commission size, productive associates may retain significantly more income. The result depends on transaction volume, commission amounts, included services and the exact fee structure.

Does Brilliant Realty charge a commission split?

Associates can choose. The Flat Fee Plan has no percentage split. The Commission Split Plan is 85/15 with a $14,000 anniversary-year cap and no monthly brokerage fee.

Is 24/7 Broker support included at Brilliant Realty?

Yes. Direct 24/7 access to Founder and Broker Preet Chawla is included on both primary compensation plans.

Keep More Without Expecting Less

Your brokerage should strengthen your business, protect your standards and support your growth. It should also be able to explain, clearly and confidently, what you are paying.

If you are an Alberta REALTOR® comparing commission splits, flat-fee brokerages or capped plans, calculate your actual cost from the last 12 months. Then compare the level of leadership, accessibility, marketing and professional support behind that number.

Brilliant Realty offers a premium, independently owned brokerage experience designed for associates who expect both financial intelligence and exceptional support.

Maybe it is time for a better brokerage.

Brilliant Realty

Calgary | Edmonton | Alberta

Keep More. Expect More. Build Something Brilliant.

The Short Answer

To switch real estate brokerages in Alberta, an associate or associate broker must provide written notice to their current Broker and work with the new brokerage to complete the transfer through myRECA. Before moving, the associate should also review their independent contractor agreement, understand how pending transactions will be handled, coordinate any active client agreements and update all advertising connected to the former brokerage.

The regulatory steps can be straightforward. Choosing the right brokerage for the next stage of your career deserves much more thought.

Thinking About Changing Real Estate Brokerages in Alberta?

Most REALTORS® do not wake up one morning and suddenly decide to leave their brokerage.

The idea usually develops over time.

Perhaps your commission split feels increasingly expensive as your production grows. Maybe your Broker is difficult to reach when a complicated transaction needs immediate attention. You may want better training, more refined marketing support or greater freedom to build your own identity. Sometimes the brokerage has changed. Sometimes your business has simply outgrown it.

Whatever the reason, switching brokerages is a business decision. It should be handled professionally, carefully and with a clear understanding of the transition.

This guide explains the RECA brokerage transfer process and the practical questions Alberta REALTORS® should consider before making a move.

Step 1: Understand Why You Want to Leave

Before comparing brokerages, identify what is missing from your current experience.

Ask yourself:

• Can I reach my Broker when time-sensitive guidance is required?

• What did my brokerage cost me during the last 12 months?

• Does my compensation structure still make sense at my present production level?

• Am I receiving practical training or simply access to prerecorded material?

• Does the brokerage help elevate my brand and client experience?

• Am I treated like a business owner with individual goals?

• Does the brokerage's reputation reflect the professional image I want to present?

• If I were choosing again today, would I make the same decision?

A move should solve a real business problem. When your priorities are clear, it becomes much easier to evaluate whether a new brokerage genuinely offers a better fit.

Step 2: Review Your Independent Contractor Agreement

Your RECA transfer and your contractual obligations are related, but they are not the same thing.

Before giving notice, review your independent contractor agreement and any schedules, policies or compensation agreements that apply to you. Pay particular attention to:

• required notice periods

• fees payable when leaving

• treatment of pending or unconditional transactions

• commission entitlement after departure

• active listings and buyer representation agreements

• client and database provisions

• repayment of brokerage expenses or advances

• return of signs, keys, equipment and confidential information

• post-termination obligations

If a clause is unclear or the financial consequences could be significant, obtain independent legal advice before acting. A polished transition begins with understanding the commitments you have already made.

Step 3: Speak Confidentially With the New Brokerage

Before resigning, confirm that the new brokerage is prepared to accept your transfer and can support the business you intend to build.

This conversation should go well beyond the advertised commission split.

Ask who will answer your contract questions, how quickly support is normally available, what onboarding looks like, how transaction files are reviewed, what marketing resources are included, how fees are calculated and what happens if you later leave.

The brokerage should be equally transparent about its standards. Premium support works best when it is paired with strong professional expectations, careful risk management and a culture that protects the reputation of every associate.

Step 4: Give Written Notice to Your Current Broker

RECA states that an associate or associate broker who wants to move to a new brokerage must provide written notice to their current Broker.

Keep the notice professional and direct. You do not need to turn a business transition into a dispute. State that you are providing notice, identify the intended effective date and request written clarification about offboarding, pending transactions, active client agreements and the return of brokerage property.

Retain a copy of your notice and all related correspondence.

Step 5: Complete the RECA Transfer Through myRECA

According to RECA's current transfer process, the steps generally work as follows:

1. You provide your myRECA username to the new Broker.

2. The new Broker confirms that written notice was given to your current Broker.

3. The new Broker begins the transfer application through the brokerage's myRECA account.

4. You complete your portion of the application in myRECA.

5. The new Broker accepts the application and the required transfer fee is paid.

6. The transfer is complete once payment is processed.

7. You confirm your updated licence status in myRECA.

Do not trade under the new brokerage until the transfer is complete and your licence status has been confirmed.

For the current process, consult RECA's Manage Your Licence guidance.

Step 6: Handle Active Client Agreements Properly

This is one of the most important parts of an Alberta brokerage change.

Under Alberta's regulatory framework, written service agreements are between the client and the brokerage, not the individual associate. An active listing agreement or buyer representation agreement does not automatically follow an associate to a new brokerage.

RECA states that an associate must obtain their current Broker's permission before discussing a brokerage transfer with clients who are under active agreements. Clients can move only if the current brokerage agrees to end the existing service agreement. The associate cannot simply replace the brokerage name on an existing agreement or leave the brokerage information blank.

If a transaction is underway, commission, document custody, trust funds, client communication and ongoing responsibilities should be coordinated between the brokerages and documented carefully. Your contractual entitlement to compensation may also depend on your independent contractor agreement.

Do not make promises to clients about moving their representation until the brokerage arrangements have been confirmed.

Step 7: Update Your Advertising Immediately

RECA treats advertising by an associate as brokerage advertising. Once a transfer is completed, all advertising connected to the former brokerage should be removed or updated immediately.

That includes:

• social media biographies and business pages

• websites and landing pages

• Google Business Profile information

• email signatures

• business cards and printed materials

• online advertisements

• listing presentations

• signs and riders

• voicemail greetings

• CRM templates and automated campaigns

Create an inventory before your move so nothing is missed. A sophisticated brand transition should feel deliberate and consistent across every public touchpoint.

How Long Does a Brokerage Transfer Take in Alberta?

There is no single guaranteed timeline because the transfer depends on the application, brokerage acceptance, payment and any related offboarding issues. The online licensing portion may move quickly when everything is ready, but active files, board membership, advertising, technology access and contractual matters can take longer to coordinate.

The better question is not merely how fast you can move. It is how cleanly you can move.

Plan the transition before giving notice. Confirm who is responsible for each open item and avoid scheduling client activity based on an assumed completion time.

What Should You Look for in a New Alberta Real Estate Brokerage?

The best brokerage is not necessarily the one with the loudest recruiting campaign or the largest roster.

Look for a brokerage that delivers measurable value in the areas that affect your daily work:

• direct access to experienced leadership

• prompt contract and transaction guidance

• clear compensation and fee structures

• professional risk management

• sophisticated marketing resources

• modern systems and efficient administration

• practical training grounded in real transactions

• freedom to build your own brand within compliant standards

• a reputation that elevates the way clients perceive your business

For ambitious REALTORS®, a brokerage should feel like professional infrastructure behind the brand they are building.

Why REALTORS® Are Choosing Brilliant Realty

Brilliant Realty was built for associates who want independence without isolation and premium support without an excessive financial burden.

Associates receive direct 24/7 access to Founder and Broker Preet Chawla. There are no layers of management between the associate and the person responsible for brokerage oversight. When a complex offer, difficult client conversation, inspection issue or time-sensitive decision arises, experienced guidance is within reach.

Brilliant Realty also provides a refined environment for associates who care about how their businesses are presented. In-house graphic design, marketing guidance, modern technology, practical training and carefully maintained brand standards help associates deliver a polished client experience while still building their own names in the marketplace.

The brokerage offers two transparent compensation options:

• Flat Fee Plan: $99.99 per month and a $199.99 deal fee, with the deal fee reduced to $99 after 15 transactions in the associate's anniversary year. No percentage commission split.

• Commission Split Plan: $0 monthly fee with an 85/15 split, capped at $14,000 per anniversary year.

Both plans include direct 24/7 Broker support. The objective is simple: give REALTORS® the structure, accessibility and professional resources of a high-calibre brokerage while allowing them to retain more of the income they earn.

Brilliant Realty is Canadian owned, independently operated and growing across Calgary, Edmonton and surrounding Alberta communities.

Frequently Asked Questions

Can I switch brokerages while I have active listings in Alberta?

You can transfer your licence, but active written service agreements belong to the current brokerage. They do not automatically move with you. Any transition involving those clients requires proper brokerage approval and documentation.

Do I need to tell my current Broker in writing?

Yes. RECA's current guidance says an associate or associate broker must provide written notice to their current Broker before transferring.

Can I contact my active clients about following me?

RECA states that you must obtain your current Broker's permission before discussing a brokerage transfer with clients who are under active service agreements.

What happens to pending commissions when I change brokerages?

That depends on the transaction status, the agreements between the brokerages and clients, and your independent contractor agreement. Review the applicable documents and obtain written clarification before leaving.

Can Brilliant Realty help coordinate my RECA brokerage transfer?

Yes. Brilliant Realty can explain its onboarding process, initiate the new brokerage portion of the myRECA transfer and help you plan a professional transition. Your obligations to your current brokerage remain your responsibility.

Maybe It Is Time for a Better Brokerage

Changing brokerages should not be an impulsive reaction. It should be a strategic decision about the business, reputation and future you want to build.

If you are looking for an Alberta real estate brokerage with direct 24/7 Broker support, premium marketing resources, transparent compensation and the freedom to build your own brand, Brilliant Realty offers a different kind of brokerage experience.

Book a confidential conversation with Founder and Broker Preet Chawla before making changes to your registration. There is no pressure and no obligation. Just a clear discussion about where your business is today and what the right brokerage could help it become.

Brilliant Realty

Calgary | Edmonton | Alberta

Your Business. Your Brand. Your Brokerage.

Every September, thousands of Alberta real estate professionals go through the same annual process.

Licence renewal.

For many REALTORS®, it becomes routine. Log into myRECA, complete the application, pay the fees, wait for the brokerage to approve everything and move on with another year.

But renewal season should probably involve another question too:

If I am committing to another year in real estate, am I also committing to the right brokerage?

Your RECA licence allows you to practise real estate in Alberta, but the brokerage you choose can have an enormous impact on what the next year of your business actually looks like.

How much of your commission do you keep?

Can you reach your Broker when something goes wrong?

Do you receive meaningful training?

Does your brokerage help you market yourself?

Are you able to build your own brand?

Are you paying for services you rarely use?

And perhaps most importantly, are you getting enough value for what you pay?

As Alberta REALTORS® complete their 2026 RECA licence renewals, this is a good opportunity to understand the renewal process and take an objective look at the brokerage behind your licence.

When Is the RECA Licence Renewal Deadline in Alberta?

Alberta real estate licences expire on September 30 each year, regardless of when during the previous licensing year the licence was issued.

If you intend to continue practising real estate on October 1, your renewal must be fully completed, including applicable payment, no later than September 30.

RECA recommends renewing early rather than waiting until the final days of September. That gives you time to resolve problems with your application, payment, brokerage approval or other requirements before the deadline.

This is particularly important for associates because completing your portion of the application does not necessarily mean your renewal is finished.

Your Brokerage Has to Renew Before You Can

This is something associates sometimes overlook.

An associate or associate broker cannot complete their renewal until their brokerage and Broker have completed their own renewals.

Once that has happened, associates can manage their renewal through the Licence Renewal section of myRECA. RECA provides renewal status information directly through myRECA so associates can see where their application stands.

That means you should not wait until September 30 and assume everything can be completed instantly.

There are multiple parties involved in the process.

How Does the RECA Licence Renewal Process Work?

The process is completed online through myRECA.

You will generally begin by logging into your myRECA account and opening the Licence Renewal section. From there, select the appropriate industry and choose Start Renewal.

You will then complete the renewal application, confirm the required information and declarations, and submit the application through the system.

Your brokerage then has a role in completing the renewal process. Depending on how your brokerage handles renewal fees, payment may either be assigned to you or handled by the brokerage.

Do not assume that clicking "submit" means you are finished.

Check the status of your application in myRECA and make sure the renewal has actually progressed through the brokerage approval and payment stages.

RECA's current renewal information identifies myRECA as the primary location for renewal status, fees, education information, tutorials and application updates.

How Much Is the RECA Real Estate Licence Renewal Fee for 2026-2027?

For the 2026-2027 licensing year, RECA currently lists the total renewal amount for a real estate Broker, Associate Broker or Associate at $750.

That consists of:

• $475 licensing fee

• $225 REIX amount

• $50 Real Estate Assurance Fund contribution

This year's renewal is somewhat different from the previous licensing year.

RECA states that the licensing renewal fee itself has not increased, but the previous $250 renewal credit is not being applied this year. Existing licensees renewing their licences are also required to make a one-time $50 contribution to the Real Estate Assurance Fund.

The Real Estate Assurance Fund is separate from RECA's operating budget and exists as a consumer protection mechanism for certain eligible financial losses involving matters such as fraud, breach of trust or failure to properly account for trust funds.

Always confirm the final amount displayed in your own myRECA account before payment.

What Happens If You Do Not Renew by September 30?

This one matters.

If your licence is not renewed by the deadline, it is automatically cancelled.

Once you are unlicensed, you cannot trade in real estate or hold yourself out as a licensed real estate professional until you are properly licensed and registered again.

RECA permits previously licensed individuals to apply for reinstatement within three years, although additional requirements can apply depending on how long you have been unregistered.

In other words, September 30 is not a deadline you want to casually miss.

Thinking About Switching Brokerages During RECA Renewal Season?

This is where things become particularly important.

Renewal season naturally causes many Alberta REALTORS® to think about changing brokerages.

Maybe your commission split is becoming expensive.

Maybe you are frustrated with your Broker being unavailable.

Maybe you have outgrown the brokerage.

Maybe you want better marketing resources.

Maybe you are paying substantial monthly fees without seeing equivalent value.

Or maybe nothing is necessarily "wrong," but you are beginning to wonder whether there is a better option available.

If you are considering a move, pay attention to the timing.

RECA's renewal guidance states that if an associate renews with their existing brokerage and then transfers to another brokerage before the renewal period is over, the renewal can be cancelled and the renewal process may need to be completed again with the new brokerage.

RECA recommends waiting until October 1 or later to transfer, where possible, if you have already renewed with your existing brokerage.

That does not mean you should wait until October to start talking to another brokerage.

Quite the opposite.

If you are considering making a move, renewal season is an excellent time to start the conversation, understand your options and coordinate the timing properly before making changes to your registration.

Your Licence Renews Every Year. Maybe Your Brokerage Decision Should Too.

REALTORS® regularly evaluate their marketing.

They evaluate lead sources.

They evaluate CRM systems.

They evaluate photographers.

They evaluate advertising.

They evaluate whether a particular expense is producing a reasonable return.

Yet many agents remain with the same brokerage for years without applying that same analysis to what may be one of the largest recurring expenses in their business.

Take your total brokerage cost from the last 12 months.

Include your commission split.

Monthly fees.

Transaction fees.

Administration fees.

Desk fees.

Technology fees.

Franchise fees.

Review fees.

And any other deductions.

Then compare that number against what you actually received.

The question is not simply:

"Is my brokerage expensive?"

The better question is:

"Am I receiving enough value for what I am paying?"

Those are very different questions.

Why Alberta REALTORS® Are Looking at Brilliant Realty

Brilliant Realty was built around a relatively simple philosophy.

REALTORS® should be able to keep more of what they earn without sacrificing access to their Broker, training, resources or professional support.

We do not believe low brokerage costs should automatically mean low brokerage support.

And we do not believe excellent support should require giving away an enormous percentage of your income.

That philosophy has shaped how Brilliant Realty operates in Calgary, Edmonton and throughout Alberta.

Keep More of the Commission You Earn

For an established REALTOR®, commission splits can become extremely expensive.

A percentage that seems insignificant early in your career can represent tens of thousands of dollars as your production increases.

That is why Brilliant Realty offers associates different compensation options.

Our current Flat Fee Plan is:

$99.99 per month

$199.99 flat deal fee

No percentage commission split

After 15 transactions within your anniversary year, the deal fee is reduced to $99 per transaction.

For REALTORS® who prefer having no fixed monthly brokerage expense, we also offer our Commission Split Plan:

$0 monthly brokerage fee

85/15 commission split

$14,000 cap per anniversary year

Once the cap is reached, the associate retains 100% of their commission for the remainder of their anniversary year, subject to applicable brokerage fees and expenses.

The objective is not to force every REALTOR® into the same compensation model.

It is to give associates options based on how they actually operate their business.

Direct 24/7 Access to Your Broker

Broker support is easy to advertise.

Accessibility is harder to deliver.

Real estate does not operate Monday through Friday between 9 a.m. and 5 p.m.

Offers arrive Saturday night.

Conditions expire Sunday evening.

Inspection problems appear unexpectedly.

Deposit questions have deadlines.

Multiple offers develop quickly.

Possession problems happen in real time.

Sometimes you need an answer while your client is sitting across the table from you.

At Brilliant Realty, associates receive direct 24/7 access to Founder and Broker Preet Chawla.

There is no support ticket that needs to work its way through several levels of management before reaching the Broker.

Brilliant Realty currently reports that 99.97% of calls to the Broker are answered within 30 seconds.

For us, accessibility is not an optional upgrade.

It is one of the fundamental responsibilities of the brokerage.

Build Your Own Real Estate Brand

Many REALTORS® eventually realize that clients are hiring them, not simply the logo on their business card.

Your reputation matters.

Your database matters.

Your marketing matters.

Your social media presence matters.

Your community relationships matter.

Your personal brand matters.

Brilliant Realty is designed to give associates significant freedom to build their own professional identity while operating within the brokerage's standards and Alberta's advertising and regulatory requirements.

We want our associates building businesses they are proud of.

The brokerage should provide infrastructure behind that business rather than trying to become the associate's entire identity.

Marketing Support Without Having to Become a Marketing Expert

Modern REALTORS® are expected to do far more than sell houses.

You are also expected to create advertisements, social media content, listing presentations, branding, graphics and digital marketing.

That can consume an enormous amount of time.

Brilliant Realty provides associates with access to marketing resources including an in-house graphic designer, marketing consultations, branding assistance and ongoing support.

Our goal is to give associates professional resources without forcing them to outsource every small marketing project themselves.

Training That Deals With Actual Real Estate

Real estate education should not end when you receive your licence.

Contracts change.

Regulations change.

Markets change.

Technology changes.

FINTRAC requirements evolve.

Advertising becomes more complicated.

And unusual transactions will eventually put every REALTOR® in a situation they have never encountered before.

Brilliant Realty provides ongoing brokerage training built around situations associates actually encounter in the field.

But perhaps more importantly, associates can ask questions when those situations are happening.

There is a major difference between watching a training video about contracts and being able to call your Broker while you are working through a complicated contract.

We believe REALTORS® need both.

Calgary REALTORS®. Edmonton REALTORS®. One Alberta Brokerage.

Brilliant Realty serves associates in Calgary, Edmonton and surrounding Alberta communities.

We operate as a modern hybrid brokerage, combining physical brokerage infrastructure with the flexibility REALTORS® increasingly expect from a technology-driven real estate company.

That makes Brilliant Realty an option for agents searching for a:

real estate brokerage in Calgary

real estate brokerage in Edmonton

Alberta brokerage for REALTORS®

100% commission brokerage in Alberta

flat fee real estate brokerage in Calgary

low fee real estate brokerage in Edmonton

real estate brokerage with 24/7 Broker support

or simply a brokerage where they can operate independently without operating alone.

Before You Renew, Ask Yourself These Questions

You are already committing to another year in real estate.

Take ten minutes and evaluate the company you are committing that year to.

How accessible is your Broker?

What did your brokerage cost you during the last 12 months?

What will it cost you if your production doubles?

Do you receive meaningful training?

Are you able to build your own brand?

Are there unnecessary layers between you and brokerage leadership?

What marketing resources are available?

Does your compensation structure still make sense?

Would you choose the same brokerage today if you were starting from zero?

That last question is probably the most important one.

Sometimes staying is the right decision.

Sometimes it is simply the easiest decision.

Those are not always the same thing.

Frequently Asked Questions About RECA Licence Renewal

What is the Alberta real estate licence renewal deadline for 2026?

Alberta real estate licences expire on September 30. To continue practising on October 1, your renewal must be fully completed by the September 30 deadline.

How much is an Alberta REALTOR® licence renewal for 2026-2027?

RECA currently lists the total 2026-2027 real estate renewal amount for Brokers, Associate Brokers and Associates at $750, consisting of the applicable licensing amount, REIX and the Real Estate Assurance Fund contribution.

Where do I renew my Alberta real estate licence?

Renewals are managed through your myRECA account under the Licence Renewal section.

Can an associate renew before their brokerage renews?

No. RECA states that associates and associate brokers cannot renew until their brokerage and Broker have completed their renewals.

Can I switch real estate brokerages during renewal season?

Yes, but timing matters. If you have already renewed through your existing brokerage and transfer before the new licensing year begins, your renewal may need to be completed again under the new brokerage. RECA recommends waiting until October 1 or later to transfer where possible if you have already renewed.

What happens if I miss the September 30 RECA renewal deadline?

Your licence will automatically be cancelled and you cannot practise as a licensee until you have been properly reinstated and registered again.

Is Brilliant Realty a 100% commission brokerage in Alberta?

Brilliant Realty offers a Flat Fee Plan under which associates retain 100% of their commission before applicable brokerage fees and expenses. The current plan is $99.99 per month plus a $199.99 transaction fee, which drops to $99 after 15 transactions within the associate's anniversary year.

Does Brilliant Realty have a no-monthly-fee option?

Yes. Brilliant Realty's current Commission Split Plan has a $0 monthly brokerage fee and an 85/15 commission split, capped at $14,000 per anniversary year.

Does Brilliant Realty offer Broker support after normal business hours?

Yes. Brilliant Realty provides associates with direct 24/7 access to Founder and Broker Preet Chawla.

Renewal Season Is a Good Time for a Conversation

Renewing your licence is an administrative process.

Choosing where you build your business is a much bigger decision.

If you are completely satisfied with your current brokerage, that is valuable.

But if renewal season has you questioning your commission split, brokerage fees, Broker accessibility, training, marketing resources or the direction of your business, this may be the right time to explore what else is available.

You do not have to sacrifice support to keep more of your commission.

You do not have to choose between independence and having someone available when you need help.

And you do not need to wait until you are unhappy with your brokerage before exploring whether a better fit exists.

Brilliant Realty is actively growing in Calgary, Edmonton and throughout Alberta.

If you are considering making a brokerage change, speak with us before making changes to your RECA registration so the timing can be properly coordinated around your renewal.

Another licensing year is about to begin.

Maybe it is time for a better brokerage.

Brilliant Realty

Calgary | Edmonton | Alberta

24/7 Direct Broker Support

Transparent Brokerage Fees

Build Your Business. Build Your Brand. Build Something Brilliant.

A Calgary or Edmonton condo can look simple to compare. You see the asking price, monthly condominium fee, square footage, parking and amenities.

Yet the building could be preparing for a roof replacement, reviewing an insurance claim, considering a special levy or debating a rule that affects how you plan to use the unit. None of that is visible in a renovated kitchen or a skyline view.

When you buy a condominium, the condition of the common property and decisions of the condominium corporation can affect your costs, responsibilities and daily life. The documents are where that larger story lives.

The Real Estate Council of Alberta identifies the reserve fund plan and report, operating budget, financial statements, meeting minutes, bylaws, rules and estoppel certificate as important condominium documents.

Here are seven parts of the package Alberta condo buyers should understand before deciding whether to remove a condominium document review condition.

1. Reserve fund study and reserve fund plan

Alberta condominium corporations must establish and maintain a reserve fund for major repairs and replacement of common property. A reserve fund study assesses the property, estimates when major components may need work, projects costs and considers how much money the corporation may need. The board adopts a reserve fund plan based on that information.

Current Alberta guidance says the study must be completed at least every five years and should consider a 30-year timeframe.

Read the study and plan together. A large balance may still be inadequate for an aging complex with expensive work approaching. A smaller balance is not automatically alarming if major projects were recently completed and future contributions align with the plan.

Check the study date, work expected over the next several years, estimated costs, planned contributions and projects completed since the study. Ask whether the funding plan reasonably connects to the work ahead.

2. Operating budget and financial statements

The operating budget shows what the corporation expects to collect and spend. Financial statements show what actually happened.

Compare regular expenses, reserve contributions, recurring deficits, owner arrears and unusual changes. Ask what the monthly fee includes, because two buildings with identical fees may cover different combinations of heat, water, amenities, maintenance and services.

A low fee is not automatic proof of good management. It may reflect efficient operations, fewer amenities or postponed costs. A higher fee is not automatically wasteful either.

If the numbers are difficult to interpret, a qualified condominium document reviewer, accountant or lawyer can identify questions that deserve attention.

3. Board and annual general meeting minutes

Budgets tell you where money is allocated. Minutes tell you what people are talking about.

Recent board and annual general meeting minutes may mention water intrusion, elevators, parkade repairs, insurance renewals, contractor disputes, owner concerns or projects still being investigated.

One mention does not prove there is a major defect. Look for patterns. Has the issue appeared repeatedly? Was a decision deferred? Was a professional report commissioned? Has the board approved a solution?

Minutes are not engineering or legal opinions. They are a roadmap to the questions a buyer should ask next.

4. Bylaws and rules

A condominium can fit your budget and still be a poor fit for your life.

Bylaws and rules may address pets, smoking, noise, renovations, flooring, parking, storage, move procedures and common areas. If you hope to rent the unit, operate a home-based business, install an electric vehicle charger or renovate, review the applicable provisions before relying on that plan.

Do not depend only on the listing description or how another resident currently uses a unit. Review the corporation’s current bylaws and rules. Seek legal advice if a restriction is unclear or especially important to you.

5. Insurance information and the standard insurable unit description

The corporation’s insurance and your personal condominium unit-owner policy are connected, but they are not the same coverage.

Alberta condominium corporations must provide a standard insurable unit description, commonly called an SIUD, to their insurer and unit owners. It describes the typical fixtures and finishing that the corporation’s insurance is intended to restore after an insured loss.

Review the corporation’s insurance certificate, coverage period, deductibles and SIUD. Then ask a licensed insurance professional about your belongings, improvements, liability, additional living expenses, possible loss assessments and deductible exposure. A real estate associate can help obtain documents, but should not replace insurance advice.

6. Special levies, major projects and legal matters

A special levy is an additional amount owners may be required to contribute for a corporation expense. It can create a significant near-term cost, but it does not automatically mean the condominium is badly managed. Sometimes it funds necessary work.

Alberta notes that a corporation facing major repairs or unexpected costs may increase contributions, borrow money or impose a special levy.

Look for approved or proposed levies, payment schedules, major contracts, professional reports, unresolved insurance matters and legal proceedings. If a levy or project overlaps the purchase and possession period, have your real estate associate and lawyer review the contract wording and timing. Do not assume who will pay based only on when the work was announced.

7. Estoppel certificate, title, parking and storage

The estoppel certificate provides unit-specific information that the building-wide documents may not answer. Your lawyer can explain what it confirms and how any amounts owing should be handled.

Also confirm what comes with the purchase. A parking stall or storage area may be separately titled, assigned, leased or designated for exclusive use. Those arrangements are not interchangeable. The unit title, condominium plan and related documents should support what is advertised and written into the contract.

Two listings may both say “parking included” while the legal interest attached to each stall is different.

Condo document review is not a pass-or-fail exercise

There is no single reserve fund balance, fee level or building age that automatically makes a condominium good or bad. A well-run corporation can have an expensive project ahead. A beautiful new building can have incomplete records or developing issues.

The goal is to understand the evidence, identify unanswered questions and decide whether the condominium fits your finances, plans and comfort level.

Build enough time into the offer for the documents to arrive and be reviewed. If information is missing or a specialist needs more time, address it before the condition deadline. Conditions and timelines should be tailored to the transaction.

New and converted condominiums can involve different disclosure documents and purchaser protections. The Government of Alberta provides specific resources through its condominium information page.

If you are comparing condominiums in Calgary, Edmonton or elsewhere in Alberta, a Brilliant Realty associate can help identify the relevant documents, keep contractual deadlines clear and connect you with appropriate legal, financial, insurance or condominium-review professionals.

The right condo is not only the one that looks good during the showing. It is the one whose documents, obligations and future plans make sense after you have read the fine print.

If you are an experienced REALTOR® in Calgary or Edmonton thinking about changing brokerages, chances are you are not looking for someone to teach you how to open a lockbox or write your first offer.

You already know how to sell real estate.

You have clients.

You have a database.

You have experience negotiating transactions, dealing with inspections, managing listings, preparing CMAs, navigating difficult conversations and getting transactions to closing.

What you are probably asking is a much more important question:

What is my brokerage actually doing for my business?

For many experienced real estate agents in Calgary and Edmonton, that question eventually becomes impossible to ignore.

You may be paying thousands of dollars every year in commission splits, monthly fees, transaction fees, franchise fees, technology fees and other expenses.

You may have grown to the point where you no longer need a large corporate brand to generate credibility.

You may want more control over your personal brand.

You may want faster access to your Broker.

You may want better technology.

You may want more useful marketing support.

Or maybe you simply want a real estate brokerage that operates like it understands that you are building your own business.

That is exactly why Brilliant Realty was created.

Brilliant Realty is an independent, Canadian-owned Alberta real estate brokerage serving Calgary, Edmonton and communities throughout the province.

Our model is designed around a simple idea:

Experienced REALTORS® should not have to choose between keeping more of their commission and receiving great brokerage support.

If you are researching the best real estate brokerage in Calgary, the best real estate brokerage in Edmonton, or simply wondering whether there is a better brokerage for experienced REALTORS® in Alberta, here is why Brilliant Realty deserves serious consideration.

Learn more about Brilliant Realty for experienced REALTORS®:

https://brilliantrealty.ca/experiencedrealtors.html

Experienced REALTORS® Need a Different Kind of Brokerage

The brokerage you needed when you became licensed may not be the brokerage you need today.

Early in your real estate career, you may have chosen a brokerage because of its name recognition, introductory training program, office environment or the recommendation of another agent.

But once you become established, your priorities often change.

An experienced REALTOR® may care much more about:

Keeping more commission

Direct access to the Broker

Fast answers when transactions become complicated

Freedom to build a personal brand

Technology that actually improves productivity

Marketing resources

Professional administrative systems

Transparent brokerage fees

A strong professional reputation

Independence

Flexibility

Training that goes beyond beginner material

A brokerage culture without unnecessary corporate bureaucracy

That is the market Brilliant Realty was built to serve.

We are not trying to turn experienced REALTORS® into identical versions of one another.

We want strong real estate professionals to continue building the businesses, relationships and brands that made them successful in the first place.

The brokerage should strengthen your business, not become your business.

1. Keep More of the Commission You Worked For

For a productive real estate agent, brokerage fees matter.

A lot.

A commission split that seems reasonable when someone is completing three or four transactions per year can become very expensive when they are completing 15, 20, 30 or more transactions.

Experienced REALTORS® should calculate what their brokerage relationship actually costs every year.

Not just the monthly fee.

Everything.

Commission splits.

Transaction fees.

Administration charges.

Review fees.

Technology fees.

Franchise fees.

Monthly fees.

Desk fees.

Other deductions.

Then ask a simple question:

What am I receiving in return?

Brilliant Realty offers experienced agents different compensation structures so they can choose a model that makes sense for their business.

Brilliant Realty Flat Fee Plan

Our Flat Fee Plan is designed for agents who want predictable costs and want to retain as much of their commission as possible.

The plan is:

$99.99 per month

$199.99 flat deal fee

No commission split

No hidden transaction fees

No hidden review fees

After reaching 15 transactions within your anniversary year, the deal fee is reduced to $99 per transaction.

And importantly, choosing the Flat Fee Plan does not mean sacrificing Broker support.

Associates still receive direct 24/7 Broker access.

For a productive Calgary REALTOR® or Edmonton REALTOR®, the difference between a traditional commission split and a predictable flat fee structure can become substantial over the course of a year.

Brilliant Realty Commission Split Plan

Some experienced agents prefer avoiding monthly overhead.

Brilliant Realty also offers a Commission Split Plan:

$0 monthly brokerage fee

85/15 commission split

$14,000 annual anniversary-year cap

After reaching the cap, the associate retains 100% of commission for the remainder of that anniversary year

No hidden brokerage fees

This gives REALTORS® the ability to choose the compensation structure that best fits their production level, business model and cash-flow preferences.

Current compensation details and information for experienced REALTORS® are available at:

https://brilliantrealty.ca/experiencedrealtors.html

2. Direct Broker Access Actually Means Direct Broker Access

Ask experienced real estate agents what frustrates them about their brokerage and one issue appears again and again.

Getting an answer when they actually need one.

Real estate does not operate Monday to Friday from 9:00 a.m. to 5:00 p.m.

Offers arrive at night.

Negotiations happen on weekends.

Inspection issues develop unexpectedly.

Possession problems happen in real time.

Contract questions cannot always wait until tomorrow.

Sometimes an experienced REALTOR® does not need someone to tell them what to do.

They simply want a knowledgeable second opinion.

At Brilliant Realty, associates have direct access to Founder and Broker Preet Chawla.

There are no unnecessary layers of management between an associate and the Broker.

Brilliant Realty currently reports that 99.97% of calls made to the Broker are answered within the first 30 seconds.

That matters.

An experienced agent should not have to submit a support ticket and hope someone responds before an offer expires.

You should be able to speak with someone who understands the situation and can help you think through the issue.

Broker support can include discussions around:

Offers

Negotiations

Contracts

Pricing

CMAs

Multiple offers

Difficult clients

Transaction problems

Risk management

Listing strategy

Market analysis

Business development

Advertising

Marketing

Personal branding

Sometimes experienced agents need mentorship too.

The difference is that experienced agents usually need mentorship on more complicated problems.

That is why Brilliant Realty focuses on real transaction support rather than simply giving associates access to a library of generic training videos.

3. Build Your Own Brand, Not Someone Else's Career

Many experienced REALTORS® reach a point where their personal reputation matters more to clients than the logo on the brokerage sign.

People call you because they know you.

They refer you because of the service you provided.

They follow your social media.

They recognize your marketing.

They remember your name.

Your personal brand has value.

Brilliant Realty believes your brokerage should strengthen that brand instead of restricting it unnecessarily.

Associates are encouraged to develop their own professional identity, marketing strategy and business presence while operating within brokerage and regulatory advertising requirements.

Want your own logo?

Build one.

Want a specific visual identity?

Develop it.

Want to focus on investment properties, luxury homes, condominiums, first-time buyers, rural properties, new construction or a particular neighbourhood?

Build the business you want.

Your business.

Your brand.

Your brokerage.

That philosophy is particularly important for an experienced Calgary REALTOR® or Edmonton REALTOR® who has already spent years developing a reputation.

4. In-House Graphic Design and Marketing Support

Experienced agents know that looking professional costs money.

Logos.

Feature sheets.

Social media graphics.

Listing presentations.

Advertising.

Brand development.

Marketing campaigns.

Promotional materials.

All of it adds up.

Brilliant Realty provides associates with access to in-house graphic design and marketing support.

That allows agents to create professional marketing materials without constantly hiring outside designers for everyday brokerage marketing needs.

Marketing consultations are also available to associates who want assistance refining their strategy, positioning or lead-generation approach.

The objective is not to make every Brilliant Realty associate look identical.

It is the opposite.

We want associates to have the resources to build strong individual brands while still benefiting from the reputation and professional standards of Brilliant Realty.

5. Massive Additional Social Media Exposure

Modern real estate agents understand that exposure matters.

Brilliant Realty associates have the ability to advertise appropriate content through more than 35 Facebook groups at no additional brokerage charge.

Collectively, those groups have access to a potential audience exceeding 15 million people.

Of course, that does not mean every advertisement will be seen by 15 million people. No responsible brokerage should promise that.

What it does provide is another substantial distribution channel that Brilliant Realty associates can incorporate into their real estate marketing strategy.

For experienced agents trying to expand their online presence, create more exposure for their listings and reach audiences beyond their existing sphere, additional distribution matters.

Instead of telling agents to "post more on social media," we believe brokerages should actually help create marketing opportunities.

6. Modern Technology Without the Corporate Overhead

The modern REALTOR® operates from everywhere.

The office.

The car.

A coffee shop.

A showing.

Home.

A client's kitchen table.

Technology should make that easier.

Brilliant Realty has invested in digital systems, paperless workflows, electronic transaction management, marketing resources, online training, communication tools and technology designed to reduce administrative friction.

Experienced agents do not need more software simply for the sake of having more software.

They need systems that help them operate more efficiently.

That is the difference.

Our technology philosophy is straightforward:

Technology should give REALTORS® more time to advise clients, generate business and build relationships.

Not create more administrative work.

7. Real Training for REALTORS® Who Already Know the Basics

Experienced agents should never stop learning.

Markets change.

Contracts evolve.

Regulatory requirements change.

Technology changes.

Consumer expectations change.

Marketing changes.

Negotiation strategies evolve.

And every transaction eventually produces something you have never seen before.

Brilliant Realty's associate training has covered practical subjects including:

Pricing strategy

CMAs

Price reductions

Buyer consultations

Contracts

Real Property Reports

Property titles

FINTRAC compliance

Negotiation

Client communication

Objection handling

Listing strategy

Storytelling in real estate marketing

Hyper-local farming

Prospecting

Client follow-up

Development and zoning

Possession procedures

Transaction risk

Why real estate deals fail and how to stabilize difficult transactions

The goal is not to make experienced REALTORS® attend basic training they do not need.

The goal is to create an environment where professionals continue becoming better at what they do.

8. Professional Resources Beyond the Broker

A brokerage should provide more than a licence registration and an email address.

Brilliant Realty associates have access to a broader professional support ecosystem that includes resources such as:

In-house graphic design

Legal resources

Home inspection resources

Marketing consultations

Broker coaching

Centralized office space

Digital conveyancing

Professional technology

Training

Lead-generation strategies

Administrative infrastructure

The point is not that an experienced REALTOR® needs someone holding their hand.

The point is that successful people perform better when strong resources are available around them.

Experienced REALTORS® should be spending their time building relationships, negotiating deals, advising clients and generating business.

Not recreating infrastructure their brokerage could already provide.

9. A Hybrid Brokerage: Cloud Convenience With a Physical Office

Some REALTORS® want complete flexibility.

Others occasionally need an office.

Brilliant Realty operates as a hybrid brokerage combining modern cloud-based systems with centralized physical office space.

That gives associates flexibility without forcing them into one operating model.

Work remotely when that makes sense.

Use professional office space when you need it.

Meet clients professionally.

Access brokerage resources from wherever you are working.

For experienced REALTORS® looking for a modern real estate brokerage in Calgary or Edmonton, hybrid operations provide the flexibility many established professionals now expect.

10. Canadian-Owned and Independent by Design

The real estate brokerage industry continues to consolidate.

Companies merge.

Brands disappear.

Ownership changes.

Independent brokerages are acquired.

Corporate strategies change.

Experienced agents understand that these decisions can affect the business they have spent years building.

Brilliant Realty is independently owned and Canadian.

More importantly, independence is intentional.

Brilliant Realty was not created with the goal of eventually becoming part of a larger franchise, merging into another brokerage or being transformed into a national corporate machine.

We want to build Brilliant Realty.

Our decisions can therefore remain focused on our associates, our clients, Alberta real estate and the long-term reputation of our company.

For an experienced REALTOR® deciding where to build the next decade of their career, stability matters.

You can learn more about Brilliant Realty's story, philosophy and independent approach here:

https://brilliantrealty.ca/about.html

11. A Brokerage That Understands Experienced REALTORS® Are Business Owners

This may be the most important distinction of all.

Experienced REALTORS® are not employees.

They are entrepreneurs.

They have expenses.

Marketing budgets.

Databases.

Client relationships.

Business plans.

Revenue targets.

Brands.

Long-term goals.

A brokerage serving experienced agents should respect that.

Brilliant Realty believes its role is to provide the regulatory framework, leadership, tools, technology, professional environment and support that allow strong REALTORS® to build better businesses.

We do not measure our value by how dependent an agent becomes on the brokerage.

We measure our value by how successful our associates become.

12. Selective Growth Instead of Becoming the Largest Brokerage

Some brokerages measure success by agent count.

We do not.

Brilliant Realty is intentionally selective about the associates who represent the company.

We want professionals who care about their clients.

People who want to continue learning.

People who take accountability seriously.

People who respect the profession.

People who want to build sustainable real estate businesses.

People who understand that reputation matters.

The objective is not to become the biggest brokerage in Alberta.

The objective is to build the right brokerage.

For experienced agents, that creates a very different environment from joining an organization where growth is primarily measured by how many licences can be added to the roster.

13. A Brokerage Brand You Can Be Proud to Represent

Your brokerage name appears beside yours.

That matters.

Brilliant Realty has deliberately invested in creating a recognizable, polished and professional real estate brand.

In 2026, Brilliant Realty was named a Canadian Choice Award Winner.

An internal October 2024 associate survey also found that 100% of responding Brilliant Realty associates felt they received the tools and resources necessary to succeed as an agent at the brokerage.

We take the reputation of the company seriously because every Brilliant Realty associate benefits when the brand becomes stronger.

Our associates build their personal brands.

We build Brilliant Realty.

The two should strengthen each other.

14. Brilliant Realty Serves Calgary, Edmonton and Communities Across Alberta

If you are searching for:

Best real estate brokerage Calgary

Best real estate brokerage Edmonton

Best brokerage for experienced REALTORS® Calgary

Best brokerage for experienced REALTORS® Edmonton

Low fee real estate brokerage Calgary

Low fee real estate brokerage Edmonton

Flat fee real estate brokerage Alberta

Real estate brokerage with good broker support

Canadian-owned real estate brokerage Alberta

Independent real estate brokerage Calgary

Independent real estate brokerage Edmonton

Brokerage for experienced real estate agents Alberta

REALTOR® brokerage with low fees

Brokerage with 24/7 Broker support

Then Brilliant Realty deserves to be on your shortlist.

We support REALTORS® in Calgary, Edmonton and communities throughout Alberta while combining local leadership with modern brokerage technology and infrastructure.

15. What Should You Ask Before Switching Real Estate Brokerages?

Changing brokerages is a significant business decision.

Do not switch because of a slogan.

Do the math.

Ask questions.

Compare what you are actually receiving.

If you are considering leaving your current Calgary or Edmonton real estate brokerage, ask:

How much did I pay my brokerage during the last 12 months?

What will I realistically pay during the next 12 months?

How quickly can I reach my Broker when I need help?

Do I speak directly with the Broker or through layers of management?

What marketing resources are included?

Can I build my own personal brand?

What technology is provided?

What training is available for experienced agents?

Are fees transparent?

What professional resources are available?

Does the brokerage invest in its associates?

Is the brokerage independent?

What is the company's long-term direction?

Do I actually like the culture?

Would changing brokerages make my business more profitable, efficient or enjoyable?

Those answers are more important than the size of the logo on your business card.

So, Is Brilliant Realty the Best Real Estate Brokerage in Calgary or Edmonton?

There is no single brokerage that will be the perfect fit for every real estate professional.

Agents have different goals, personalities, production levels and business models.

But for experienced REALTORS® who value independence, direct Broker access, transparent costs, marketing resources, technology, professional support and the ability to keep more of what they earn, we believe Brilliant Realty has created one of the strongest brokerage models in Alberta.

We built Brilliant Realty for agents who have reached the point where they expect more from their brokerage.

More responsiveness.

More transparency.

More flexibility.

More resources.

More freedom.

And more value for the money they are paying.

Thinking About Switching Brokerages in Calgary or Edmonton?

You do not have to make a decision today.

Start by comparing.

Look at what you currently pay.

Look at what you receive.

Look at how often you use the resources being provided.

Think about where you want your real estate business to be three years from now.

Then compare your current brokerage to Brilliant Realty.

Experienced REALTORS® can explore the Brilliant Realty model here:

https://brilliantrealty.ca/experiencedrealtors.html

Learn more about the story and philosophy behind Brilliant Realty here:

https://brilliantrealty.ca/about.html

Ready to start a confidential conversation about joining Brilliant Realty?

https://brilliantrealty.ca/join-brilliant.html

Sometimes changing brokerages is not about starting over.

It is about removing the things that have been holding your business back.

Your business.

Your brand.

Your brokerage.

Maybe it's time for something Brilliant.

Frequently Asked Questions About Joining a Real Estate Brokerage in Calgary or Edmonton

What is the best real estate brokerage for experienced agents in Calgary?

The best real estate brokerage in Calgary depends on an agent's production, business model, desired level of support and preferred compensation structure. Experienced REALTORS® who value direct Broker access, transparent fees, marketing support, modern technology and personal-brand freedom should consider Brilliant Realty. Brilliant Realty offers both a flat-fee model and a capped commission-split model while providing direct 24/7 Broker support.

What is the best real estate brokerage for experienced REALTORS® in Edmonton?

Experienced Edmonton REALTORS® should compare brokerage costs, Broker accessibility, technology, marketing resources, training, administrative support and independence. Brilliant Realty serves REALTORS® in Edmonton and throughout Alberta and is designed for agents who want to retain their independence while receiving the infrastructure and support of a modern brokerage.

Does Brilliant Realty have a flat fee commission plan?

Yes. Brilliant Realty's Flat Fee Plan is currently $99.99 per month with a $199.99 transaction fee and no commission split. After 15 transactions within the associate's anniversary year, the transaction fee is reduced to $99 per deal.

Current details can be found at:

https://brilliantrealty.ca/experiencedrealtors.html

Does Brilliant Realty have a $0 monthly fee option?

Yes. Brilliant Realty also offers a Commission Split Plan with a $0 monthly brokerage fee and an 85/15 commission split. The brokerage contribution is capped at $14,000 during the associate's anniversary year, after which the associate retains 100% of commission for the remainder of that anniversary year.

Does Brilliant Realty offer Broker support after regular business hours?

Yes. Brilliant Realty is built around direct 24/7 Broker accessibility. The brokerage currently reports that 99.97% of calls made to the Broker are answered within the first 30 seconds.

Can experienced REALTORS® build their own brand at Brilliant Realty?

Yes. Brilliant Realty believes REALTORS® are independent professionals building their own businesses. Associates have significant freedom to develop their own professional branding and marketing strategies while complying with Brilliant Realty's brand standards, regulatory requirements and Alberta real estate advertising rules.

Does Brilliant Realty provide marketing support?

Yes. Brilliant Realty provides marketing consultations, graphic design resources, an in-house graphic designer, branding support and additional marketing infrastructure to help associates promote themselves and their listings professionally.

Does Brilliant Realty provide training for experienced agents?

Yes. Training is not limited to new-agent orientation. Brilliant Realty provides practical education on contracts, negotiations, pricing, CMAs, market analysis, FINTRAC, marketing, client communication, prospecting, listing strategy, risk management and other topics relevant to active real estate professionals.

Is Brilliant Realty Canadian-owned?

Yes. Brilliant Realty is Canadian-owned and independently operated. The brokerage serves Calgary, Edmonton and communities throughout Alberta.

Is Brilliant Realty a franchise?

No. Brilliant Realty is an independent real estate brokerage. Independence is a deliberate part of the company's long-term strategy.

How do I switch to Brilliant Realty?

Experienced REALTORS® interested in exploring Brilliant Realty can begin with a confidential conversation about their current business, production, priorities and compensation structure.

Learn more at:

https://brilliantrealty.ca/experiencedrealtors.html

Or begin the joining process at:

https://brilliantrealty.ca/join-brilliant.html

The Bottom Line

Experienced REALTORS® do not need another brokerage promising them success.

They need a brokerage that helps remove obstacles to success.

Lower unnecessary overhead.

Accessible leadership.

Strong technology.

Professional marketing.

Useful resources.

Ongoing education.

Personal-brand freedom.

Transparent compensation.

A professional culture.

And a brokerage that understands one fundamental truth:

The brokerage succeeds when its associates succeed.

That is what Brilliant Realty was built to provide.

If you are an experienced REALTOR® searching for a better real estate brokerage in Calgary, Edmonton or anywhere in Alberta, take a closer look at Brilliant Realty.

https://brilliantrealty.ca/experiencedrealtors.html

https://brilliantrealty.ca/join-brilliant.html

https://brilliantrealty.ca/about.html

I started my real estate career in 2016.

Like most new agents, I came into the business excited, ambitious and convinced that if I worked hard enough, I could build something meaningful.

What I did not fully understand at the time was how lonely real estate could be.

I was a solo agent from the beginning. I never joined a team. Every client was mine to find. Every showing was mine to book. Every offer was mine to write. Every problem was mine to work through.

There was no team lead sitting beside me.

There was no built-in source of business.

There was no one else responsible for whether I succeeded or failed.

I had to figure it out.

And in many ways, I am grateful that I did.

Being a solo agent forced me to learn how to build a business from the ground up. I had to learn how to generate my own clients, create my own systems, develop my own marketing, build my own reputation and become someone people trusted with one of the biggest financial decisions of their lives.

But it also showed me how difficult this industry can be for someone trying to build something independently.

The Part of Real Estate Nobody Really Warns You About

When you first become a REALTOR®, everyone talks about opportunity.

Very few people talk about uncertainty.

You can complete all the licensing education in the world and still have a moment where you are sitting in your car outside a client's house wondering whether you are handling something correctly.

You can understand a contract and still encounter a clause you have never seen before.

You can know the theory behind a transaction and still have absolutely no idea what to do when something unusual happens at 9:00 at night.

And when you are new, almost everything feels unusual.

The first listing.

The first offer.

The first inspection problem.

The first difficult negotiation.

The first condition deadline.

The first possession problem.

The first time a client asks you a question and you realize you do not immediately know the answer.

Those moments are uncomfortable.

You want to appear confident in front of your clients, but inside you are thinking, "I need to make sure I get this right."

That is when your brokerage really matters.

Unfortunately, I started realizing that the relationship between an agent and their brokerage did not always feel the way I thought it should.

I Started Asking What I Was Actually Paying For

As I built my business, I became increasingly frustrated with the traditional brokerage model.

Real estate agents carry an enormous amount of responsibility.

We find the clients.

We build the relationships.

We pay for marketing.

We drive to appointments.

We negotiate the transactions.

We answer our phones at night.

We work weekends.

We take the reputational risk.

We create the business.

And then a significant amount of the income from that business can disappear into brokerage splits, monthly fees, franchise fees, transaction fees and other expenses.

I kept asking myself a simple question.

What am I getting in return?

I was willing to pay for value.

What frustrated me was paying significant amounts of money and still feeling like much of the responsibility remained entirely mine.

I did not want layers of management.

I did not want to feel like I needed an appointment to speak with the person responsible for the brokerage.

I did not want to pay more simply because my business had become more successful.

And I definitely did not want someone else deciding what my personal brand was supposed to look like.

I Wanted to Build My Own Brand

Marketing was always important to me.

I believed that if I was going to build a business, clients needed to recognize me, not just the company whose logo appeared beside my name.

I wanted freedom.

Freedom to experiment.

Freedom to create.

Freedom to decide how my marketing looked.

Freedom to build something that actually represented me.

Yet many traditional real estate environments were built around conformity.

Here is the template.

Here are the colours.

Here is how the advertisement should look.

Here is where everything goes.

For some agents, that structure works perfectly.

It never worked for me.

I understood why brokerage brands needed standards. I understood the importance of compliant advertising. But I did not believe compliance and creativity had to be opposites.

I wanted to build my own identity while still being part of a professional brokerage.

That should not have been a radical idea.

I Never Wanted to Join a Team

As my business grew, people would occasionally ask why I did not join a real estate team.

For me, the answer was simple.

I wanted independence.

Teams can be a great fit for some REALTORS®, but they were never what I wanted for myself. I did not want another layer between me and my clients. I did not want to give up more of my commission. I did not want someone else's brand becoming more important than the business I was trying to build.

I wanted to know whether a solo agent could build something substantial without becoming part of a large team.

So I kept going.

Year after year.

Client after client.

Transaction after transaction.

I made mistakes.

I learned.

I changed things.

I got better.

Eventually, something interesting started happening.

Other agents began noticing.

"Can I Join Your Team?"

As my business became more established, REALTORS® started approaching me.

Some were new.

Some were trying to find their place in the industry.

Some had watched how I marketed.

Some saw the business I had built.

And they started asking the same question.

"Can I join your team?"

The first few times, I would explain that there was no team to join.

I was a solo agent.

There was no Preet Chawla Real Estate Team.

No group of agents working underneath me.

No team splits.

No recruiting structure.

Just me.

But the question kept coming.

People were not really asking to join a team.

They were asking for help.

They wanted guidance.

They wanted someone accessible.

They wanted to know how I had built my business.

They wanted the freedom to create their own identities while having someone available when they needed advice.

They wanted support without giving away control of their businesses.

I understood exactly what they were looking for because I had spent years looking for many of the same things myself.

Eventually, my answer changed.

I started saying:

"I don't have a team.

But maybe I should open a brokerage."

That idea became Brilliant Realty.

Brilliant Realty Was Built From the Perspective of an Agent

I did not start Brilliant Realty because I dreamed of owning a real estate brokerage.

I started it because I had spent years being the kind of agent the brokerage would eventually serve.

A solo agent.

An independent agent.

An agent who cared about keeping more of what he earned.

An agent who wanted to build his own brand.

An agent who wanted answers when something went wrong.

An agent who did not want to feel like a number inside a large organization.

That perspective shaped almost every decision.

When I thought about brokerage fees, I remembered what it felt like watching increasingly large amounts of money leave my business.

When I thought about Broker support, I remembered what it felt like having an urgent question and needing an answer now.

When I thought about marketing, I remembered how important creative freedom had been to building my own identity.

When I thought about training, I remembered that the most useful lessons were rarely theoretical. They were the things that happened in actual transactions.

And when I thought about new agents, I remembered exactly what it felt like to be one.

New REALTORS® Do Not Need More People Telling Them How Hard Real Estate Is

New agents already know this business is hard.

What they need is someone who helps make it possible.

They need a place where asking a question is normal.

They need a Broker who remembers their name.

They need practical training that connects to what they are actually experiencing with clients.

They need help before a mistake becomes a problem.

They need room to develop their own style and their own business.

And, especially in the beginning, they need a brokerage model that does not consume an unreasonable amount of their income before they have even had a chance to become established.

There is a strange problem in real estate.

The agents who often need the most support are also the agents earning the least money.

Yet some brokerage models can be extremely expensive during those exact years.

That never made sense to me.

Support and Independence Should Be Able to Exist Together

For a long time, REALTORS® seemed to be presented with two extremes.

Join an environment with significant support, but surrender a large portion of your income and independence.

Or choose a low-cost brokerage and accept that you are largely on your own.

I never understood why those had to be the choices.

Why couldn't an agent keep more of what they earned and still have direct access to their Broker?

Why couldn't a brokerage provide professional graphic design resources while allowing agents to build their own brands?

Why couldn't experienced agents operate independently while knowing someone would answer when a complicated situation appeared?

Why couldn't new agents receive guidance without feeling like they needed to join a team?

Why couldn't a brokerage be affordable and still care deeply about its associates?

Those questions became the blueprint for Brilliant Realty.

I Built the Brokerage I Wish I Had as a Solo Agent

That is probably the simplest explanation of Brilliant Realty.

I built the brokerage I wish existed when I was building my career.

Not a brokerage designed around collecting as many licences as possible.

Not a brokerage where the Broker becomes increasingly difficult to reach as the company grows.

Not a brokerage that believes every REALTOR® should look and operate exactly the same.

And not a brokerage where an associate has to sacrifice a huge portion of their business simply to have someone available when they need help.

I wanted something more personal.

More responsive.

More independent.

More practical.

A brokerage that understands that the associate is building something of their own.

Our job is to help them build it.

The Goal Was Never to Create Followers

This is important to me.

When those first REALTORS® asked to join my team, I could have built one.

I could have created a structure where agents worked under my name.

That was not what I wanted.

I did not want people building my business.

I wanted to help them build theirs.

That philosophy still sits at the centre of Brilliant Realty.

I do not want an associate to spend ten years here and only become known as somebody who works for Brilliant Realty.

I want them to become known by their clients, their communities and their markets for the businesses they built themselves.

The brokerage should make that easier.

It should provide the foundation.

The REALTOR® should get the recognition.

From One Solo Agent to a Brokerage

Sometimes I think back to 2016.

One agent.

No team.

No brokerage ambitions.

Just someone trying to figure out how to build a real estate business and take care of his clients.

I could not have predicted where that path would lead.

But looking back, Brilliant Realty makes sense.

Every frustration taught me something.

Every difficult transaction showed me what support should look like.

Every brokerage fee made me think harder about value.

Every restriction made me value independence.

Every late-night question reminded me how important accessibility was.

And every agent who eventually asked, "Can I join your team?" made me realize there might be an opportunity to build something bigger than a team.

A brokerage where independent agents could succeed together without giving up the independence that made them entrepreneurs in the first place.

That became Brilliant Realty.

And if you are a REALTOR® in Calgary, Edmonton or anywhere in Alberta who has ever felt like you are paying too much, getting too little support, losing control of your brand, or trying to build a business completely by yourself, I understand that feeling.

I lived it.

It is one of the reasons this brokerage exists.

I did not build Brilliant Realty because I wanted agents to work for me.

I built it because I wanted to create the brokerage I once needed myself.

A place where you can build your own business.

Keep your own identity.

Have someone in your corner.

And never feel like you have to do it completely alone.

That's Brilliant.

-Preet Chawla

If you are searching for the best real estate brokerage to join in Calgary, Edmonton or anywhere in Alberta, there is a good chance you are comparing commission plans, brokerage fees, training, technology and broker support.

Those things are important.

But there is another part of running a successful real estate business that agents sometimes underestimate when choosing a brokerage.

Marketing.

More specifically, who is going to help you make your marketing actually look professional?

At Brilliant Realty, we believe REALTORS® should be able to build their own personal brands while still having professional resources behind them. That is why our associates have access to in-house graphic design support.

It may sound like a small benefit compared with commission splits or transaction fees, but once you start running a real estate business, the value becomes much more obvious.

A REALTOR® may need a listing graphic in the morning, an open-house advertisement in the afternoon, a social media post the next day and a professionally designed marketing piece for an upcoming campaign.

Every one of those materials represents the associate.

And every one of them represents the brokerage.

Real Estate Is a Visual Business

Consumers often encounter a REALTOR® visually before they ever speak to them.

They see a social media post.

They see a listing advertisement.

They see a yard sign.

They receive a postcard.

They visit a website.

They open a digital listing presentation.

They see a Just Listed graphic or a Sold announcement.

Before that potential client knows how good you are at negotiating, how responsive you are or how much market knowledge you have, they have already formed an impression of your business.

That is why visual presentation matters.

Professional graphic design does not make someone a good REALTOR®, but poor marketing can make a very capable REALTOR® look less established, less organized or less professional than they actually are.

At Brilliant Realty, we want the quality of an associate's marketing to reflect the quality of the professional behind it.

Why Brilliant Realty Offers In-House Graphic Design Support

A real estate brokerage should do more than process transactions and place a logo at the bottom of an advertisement.

We believe a brokerage should provide infrastructure that helps associates build stronger businesses.

Graphic design is part of that infrastructure.

Brilliant Realty associates have access to graphic design support for their real estate marketing needs. That gives our associates a professional resource they can turn to when they need marketing materials instead of having to solve every design problem themselves.

For an agent trying to grow a real estate business, that can save a considerable amount of time.

Instead of spending an evening trying to figure out fonts, spacing, image sizing and layouts, an associate can spend that time prospecting, following up with clients, preparing for appointments or working on transactions.

A REALTOR®'s highest-value activity is rarely adjusting text boxes on a marketing graphic.

Your Time Is More Valuable Than Learning Graphic Design

Modern REALTORS® are expected to do a remarkable number of things.

You need to understand contracts, negotiate effectively, generate leads, follow up with clients, study the market, attend appointments, create content, manage transactions, maintain your database and continue developing your professional knowledge.

On top of all of that, agents are increasingly expected to become marketers.

Social media has made that even more demanding.

There is always another post to create, another video to promote, another listing to advertise and another piece of content that needs to go out.

Tools such as Canva have made basic design much easier, and many REALTORS® can create perfectly good marketing materials themselves.

But being able to create a graphic and being able to create strong professional branding are not necessarily the same thing.

Typography matters.

Spacing matters.

Image selection matters.

Hierarchy matters.

Consistency matters.

Brand recognition matters.

Professional graphic designers spend their careers developing those skills.

A REALTOR® should not have to become a graphic designer to build a professional real estate brand.

Consistency Builds Recognition

One of the biggest problems we see in real estate marketing is inconsistency.

One post uses one font.

The next uses another.

The colours change.

The logo moves.

The photography style changes.

The overall look of the business changes every few days.

Each individual piece might look fine, but together they do not feel like one recognizable brand.

Strong branding works differently.

Over time, people should begin recognizing your marketing before they even read your name.

That consistency helps create familiarity.

And familiarity matters in real estate because most people do not need a REALTOR® today.

They may need one six months from now.

Or two years from now.

The objective of long-term marketing is to become familiar enough that when the real estate conversation eventually happens, your name is already in the consumer's mind.

Professional graphic design can help create that consistency.

A Brokerage Should Help You Build Your Brand, Not Replace It

One of Brilliant Realty's core beliefs is that associates should be able to build their own personal brands.

The client relationship belongs to the REALTOR®.

The reputation being developed belongs to the REALTOR®.

The database being built belongs to the REALTOR®.

Your brokerage should support that growth rather than force every associate to look exactly the same.

That is why access to graphic design becomes particularly valuable.

The objective is not to turn every Brilliant Realty associate into a copy of every other Brilliant Realty associate.

It is to help each professional present their business properly while remaining connected to a strong brokerage brand.

Your marketing should still feel like you.

It should simply look better.

Professional Marketing Matters When Competing for Listings

Graphic design is not only about social media.

It can also directly affect how a REALTOR® presents themselves during a listing appointment.

Imagine two agents competing for the same listing.

Both have similar experience.

Both understand the neighbourhood.

Both provide comparable pricing recommendations.

But one arrives with generic materials that look like they were assembled quickly, while the other presents a polished, professional marketing package with consistent branding and a clear presentation of how the home will be marketed.

The second agent has immediately communicated something without saying it directly.

Attention to detail.

If a homeowner is trusting someone to market one of their largest financial assets, presentation matters.

Sellers naturally want to know how their property is going to appear once it reaches the market.

A REALTOR® who can demonstrate professional marketing resources has an additional story to tell during that listing presentation.

Every Listing Is Also Marketing for the REALTOR®

A listing advertisement has two audiences.

The obvious audience is buyers.

But there is another audience watching.

Future sellers.

Every time someone sees a REALTOR® market a property, they are getting a preview of how that REALTOR® might market their home.

The photography.

The wording.

The graphics.

The social media promotion.

The brochures.

The overall presentation.

All of it becomes part of the agent's reputation.

That means listing marketing does more than help sell the current property.

Done properly, it can help generate the next listing.

Professional graphic design therefore has value beyond making something look attractive.

It can become part of a REALTOR®'s long-term business-development strategy.

Marketing Support Should Not Stop at Providing Templates

Templates are useful.

Every brokerage should have them.

But a template cannot anticipate every marketing situation an associate will encounter.

A unique property may need a different presentation.

A community campaign may require something custom.

An associate may want to launch a new farming strategy.

A luxury listing may require more refined creative.

A special event may need promotional material.

A REALTOR® may simply have an idea that does not fit inside an existing template.

This is where access to an actual designer becomes different from simply having access to a library of pre-made graphics.

Templates give REALTORS® a starting point.

Graphic design support gives them flexibility.

Good Design Helps Protect the Brokerage Brand Too

Professional marketing is not only about attracting clients.

There is also a brokerage responsibility involved.

Real estate advertising in Alberta needs to meet professional and regulatory requirements. Brokerage identification, advertising standards and other compliance considerations still apply regardless of how creative a marketing campaign becomes.

Having brokerage-connected marketing resources can help associates create materials within an environment where the brokerage's standards are already understood.

That does not remove the REALTOR®'s responsibility to ensure their advertising complies with applicable requirements, but it can create a much more organized marketing process.

At Brilliant Realty, we want associates to be creative.

We also want them to be professional.

Those objectives should work together.

New REALTORS® Benefit From Professional Marketing Support

For a newly licensed REALTOR®, building a brand from nothing can feel overwhelming.

You may need a professional biography, social media graphics, announcement materials, business cards, presentation materials, listing templates and a consistent overall look for your business.

At the same time, you are trying to learn contracts, understand brokerage procedures, prospect for clients and complete your first transactions.

That is a lot to manage.

Having access to professional design support gives a new associate one less area they need to master immediately.

It also helps them enter the marketplace looking established and prepared rather than spending their first year experimenting with inconsistent branding.

For people searching for the best brokerage for new real estate agents in Calgary or Edmonton, that type of practical support should be part of the decision.

Experienced REALTORS® Benefit Even More

Graphic design support is not only valuable for new agents.

Established REALTORS® often have an even greater need for marketing resources because they are producing more content.

More listings.

More sales.

More client events.

More community marketing.

More farming.

More social media.

More branding.

As production increases, time becomes increasingly valuable.

A high-producing REALTOR® may be perfectly capable of creating their own marketing materials, but that does not necessarily mean they should.

Delegating lower-value tasks allows successful associates to spend more time on the parts of their businesses that actually generate revenue and serve clients.

Professional support creates leverage.

That is one of the things a good brokerage should provide.

The Best Real Estate Brokerage Should Help Associates Become More Professional

When REALTORS® search for the best real estate brokerage to join in Alberta, the conversation often becomes almost entirely about money.

How much is the monthly fee?

What is the transaction fee?

What is the commission split?

Those are legitimate questions, and REALTORS® should understand their business expenses.

But there is another question worth asking.

What does the brokerage actually help me do better?

Does the brokerage make it easier to operate my business?

Does it give me access to resources I would otherwise need to find myself?

Does it save me time?

Does it make me more professional in front of clients?

Does it help me build a stronger brand?

Those are important questions because the cheapest brokerage is not necessarily the brokerage that creates the most value.

Brilliant Realty's model is built around giving associates independence while still providing meaningful support behind them.

Graphic design is one part of that.

More Than a Place to Hang Your Licence

We do not believe a modern real estate brokerage should simply be a place where REALTORS® hang their licences.

Associates should expect more.

They should expect responsive broker support.

They should expect useful training.

They should expect modern systems.

They should expect practical resources.

They should expect professional marketing support.

And they should expect a brokerage that understands that each associate is building a business of their own.

At Brilliant Realty, that philosophy influences how we think about everything from Broker accessibility to training to branding and graphic design.

Our goal is not to control an associate's business.

Our goal is to give them better tools to build it.

Is Brilliant Realty the Best Real Estate Brokerage for Marketing Support in Alberta?

There is no single real estate brokerage that will be the perfect fit for every REALTOR®.

Different agents want different things from their brokerage.

But if you are searching for the best real estate brokerage to join in Calgary, the best brokerage to join in Edmonton, or a modern real estate brokerage anywhere in Alberta, look beyond the commission plan.

Ask what resources actually come with the brokerage.

Ask whether you have access to professional marketing support.

Ask whether you can build your own brand.

Ask whether the brokerage has resources that save you time.

Ask whether those resources help you present yourself more professionally to clients.

At Brilliant Realty, our associates can build independent real estate businesses while having professional resources behind them, including access to graphic design support.

We think that matters.

Because you should be spending more time building relationships, negotiating transactions, serving clients and growing your business.

Not fighting with fonts at midnight.

Your business.

Your brand.

Professionally supported.

That's Brilliant.

If you are searching for the best real estate brokerage to join in Alberta, there is a good chance you are comparing commission splits, monthly fees, transaction fees, training programs, technology and brand recognition.

Those things matter.

But there is another question REALTORS® should probably ask much earlier in the process:

When something goes wrong at 9:47 on a Saturday night, who are you actually going to call?

And will they answer?

At Brilliant Realty, we believe broker accessibility is one of the most important things a real estate brokerage can provide.

That is why we built our brokerage differently.

Our associates get direct, 24/7 access to their Broker.

No support ticket.

No waiting until Monday morning.

No wondering which manager is on duty.

No chain of command to work through before reaching the person ultimately responsible for the brokerage.

You call your Broker.

And your Broker answers.

For REALTORS® searching for the best real estate brokerage in Calgary, the best brokerage to join in Edmonton, or simply a better real estate brokerage anywhere in Alberta, we think that difference deserves serious consideration.

What Does Great Broker Support Actually Look Like?

Almost every real estate brokerage says it offers support.

The word has become so common that it can mean almost anything.

Support might mean a training library.

It might mean a weekly office meeting.

It might mean emailing an administrator.

It might mean asking another associate.

It might mean leaving a voicemail for a manager and waiting for a callback.

Those things can all have value.

But they are not the same as having direct access to your Broker when you are in the middle of an actual transaction.

Real estate problems rarely arrive according to a convenient schedule.

A buyer changes their mind an hour before conditions are due.

A deposit has not arrived when expected.

A seller receives multiple offers late in the evening.

An inspection uncovers something unusual.

A client asks whether they can structure a term in a particular way.

A FINTRAC issue appears.

A possession problem develops.

You receive wording from another agent that you have never seen before.

Suddenly, the theoretical training you completed six months ago is not what you need.

You need an experienced person who understands the situation, understands Alberta real estate practice and can help you think through the next step.

That is broker support.

Brilliant Realty Associates Have Direct 24/7 Access to the Broker

At Brilliant Realty, associates have direct access to Founder and Broker Preet Chawla 24 hours a day, seven days a week.

We deliberately use the word direct.

That distinction is important.

You are not calling a general support centre.

You are not submitting a question and hoping someone eventually responds.

You are not required to first contact a team leader who then contacts someone else who then escalates the question to brokerage management.

You can contact the Broker directly.

We also measure accessibility.

99.97% of calls made to our Broker are answered within the first 30 seconds.

We believe that number says considerably more about our approach to brokerage support than simply putting the words "great support" on a website.

Real estate associates make decisions that can affect clients, contracts, money and their professional responsibilities.

Sometimes five minutes matters.

Sometimes one minute matters.

Having direct access to experienced brokerage leadership can make a substantial difference.

Your Broker Should Know Who You Are

There is another side to broker accessibility that is difficult to measure.

Relationship.

As brokerages become larger, it can become increasingly difficult for the person running the brokerage to genuinely know every associate.

Brilliant Realty has deliberately taken a different approach.

We are building a brokerage where associates can know their Broker and their Broker can know them.

We want to understand how our associates operate.

What markets they work in.

Where they are strong.

Where they need help.

What kind of business they are trying to build.

And when an unusual transaction lands on their desk, we want them to feel completely comfortable picking up the phone.

You should not feel like calling your Broker is an inconvenience.

You should not need to decide whether your question is "important enough."

We would rather an associate call before making a decision than call afterward because something went wrong.

That culture is intentional.

The Best Broker Support Is Not Someone Who Always Says Yes

Good broker support is not about giving REALTORS® permission to do whatever they want.

In fact, sometimes the most valuable thing a Broker can say is:

No.

Sometimes the answer is that additional documentation is required.

Sometimes a proposed advertising strategy creates a compliance problem.

Sometimes an associate needs written instructions from a client.

Sometimes the brokerage needs more information before proceeding.

Sometimes a contract term needs to be reconsidered.

Sometimes legal advice is required rather than an opinion from the brokerage.

Real broker support means helping associates build successful businesses while also protecting their clients, their licences, their reputations and the brokerage.

We do not believe our job is to tell associates what they want to hear.

Our job is to help them make better decisions.

Experienced REALTORS® Need Broker Support Too

Broker support is often marketed toward newly licensed REALTORS®.

That makes sense.

A new associate writing their first few contracts obviously needs guidance.

But some of the most complicated questions we receive come from experienced associates.

Experience does not eliminate unusual transactions.

If anything, successful REALTORS® often encounter more complex situations because they are completing more deals.

Commercially sophisticated clients.

Estate sales.

Foreclosures.

Unusual conditions.

Complicated deposits.

Multiple offers.

Tenanted properties.

Condominium issues.

FINTRAC concerns.

Referral arrangements.

Advertising questions.

Difficult negotiations.

Experienced REALTORS® may not need someone teaching them how to write an ordinary offer.

What they value is having another experienced professional available when the transaction stops being ordinary.

That is why Brilliant Realty's 24/7 Broker access is not a new-agent program.

It is part of the brokerage.

What Is the Best Brokerage for New Real Estate Agents in Calgary?

There is no single brokerage that will be the right fit for every new REALTOR® in Calgary.

But if you are choosing your first brokerage, broker accessibility should be near the top of your list.

You are going to have questions.

Lots of them.

And some of those questions will happen while your client is sitting across the table from you.

At Brilliant Realty, new associates receive access to training, coaching, practical brokerage resources and direct Broker support.

The objective is not to make you dependent on the brokerage forever.

It is the opposite.

We want to help you become a more knowledgeable, capable and confident real estate professional.

A strong brokerage should help you develop judgment, not simply give you answers.

What Is the Best Brokerage to Join in Edmonton?

Edmonton REALTORS® should ask many of the same questions.

What will I pay?

What training will I receive?

Can I build my own brand?

What technology does the brokerage provide?

How accessible is management?

And when I need my Broker, can I actually reach them?

Brilliant Realty serves associates in Edmonton as well as Calgary and other Alberta communities.

Our Edmonton associates receive the same direct access to the Broker.

Distance should not mean diminished support.

If an associate in Edmonton needs help with a transaction at 8:30 p.m., they should have access to the same brokerage leadership as an associate in Calgary.

That is the standard we have chosen for Brilliant Realty.

Broker Support Should Go Beyond Answering Questions

Accessibility is the foundation, but it should not be the entire support system.

A modern real estate brokerage should help associates operate better businesses.

At Brilliant Realty, our support ecosystem includes practical real estate training, one-on-one coaching, compliance guidance, conveyancing support, marketing resources, graphic design assistance, technology, professional resources and access to trusted industry professionals.

We regularly train on topics that actually show up in transactions.

Contracts.

FINTRAC.

Negotiations.

Pricing.

Possession issues.

Deposits.

Client communication.

Advertising.

Property titles.

Condominiums.

Transaction problems.

The objective is not training for the sake of having a training calendar.

It is to help our associates become better REALTORS®.

Why We Believe Brilliant Realty Offers Some of Alberta's Strongest Broker Support

We could simply tell you that Brilliant Realty offers exceptional broker support.

We would rather show you what we mean.

Direct 24/7 access to the Broker.

99.97% of Broker calls answered within 30 seconds.

No management layers standing between associates and the Broker.

Practical one-on-one guidance.

Ongoing real-world training.

Direct help with unusual transaction situations.

A brokerage culture that encourages associates to ask questions.

Support for both newly licensed and experienced REALTORS®.

And a Broker who remains actively involved in the operation of the brokerage.

That is what we mean when we talk about broker support.

It is not a slogan.

It is part of the operating model.

What Should You Ask Before Joining a Real Estate Brokerage?

If you are interviewing real estate brokerages in Calgary, Edmonton or elsewhere in Alberta, ask specific questions.

Do not simply ask:

"Do you provide support?"

Almost everyone will answer yes.

Ask instead:

Can I call the Broker directly?

Can I call after normal business hours?

What happens if I need help on a weekend?

Who reviews difficult transaction questions?

Will I know my Broker personally?

Who helps me when a transaction becomes complicated?

Is support included in my brokerage plan?

Do experienced associates still have access to the Broker?

Can you give me an example of what happens when an associate needs urgent help?

The answers will tell you considerably more about the brokerage you are considering.

Choosing the Best Real Estate Brokerage Is About More Than Commission

Commission matters.

You are running a business.

You should understand what your brokerage costs and what you receive in return.

Brilliant Realty has deliberately created competitive brokerage plans that allow associates to keep more of what they earn.

But we do not believe inexpensive brokerage fees should require sacrificing meaningful support.

You should not have to choose between keeping your commission and knowing your Broker.

You should not have to choose between independence and guidance.

You should not have to choose between building your own brand and having a brokerage behind you.

The brokerage relationship should make your business stronger.

Is Brilliant Realty the Best Real Estate Brokerage to Join in Alberta?

There is no honest way to say that one brokerage is objectively the best choice for every REALTOR® in Alberta.

Different associates value different things.

Some want a massive corporate organization.

Some want a particular franchise brand.

Some want a team environment.

Some are almost entirely focused on commission structure.

But if your definition of the best real estate brokerage includes direct access to your Broker, responsive support, competitive fees, independence, practical training and a brokerage where leadership actually knows who you are, we believe Brilliant Realty belongs at the top of your list.

Especially if you are searching for:

Best real estate brokerage to join in Calgary.

Best real estate brokerage to join in Edmonton.

Best real estate brokerage to join in Alberta.

Best brokerage for new REALTORS® in Alberta.

Best brokerage for experienced REALTORS®.

Real estate brokerage with 24/7 Broker support.

Low-fee real estate brokerage with support.

100% commission brokerage in Alberta.

Those searches are ultimately asking the same question:

Where can I build my real estate business without feeling like I am building it alone?

Our answer is Brilliant Realty.

Experience Brilliant Broker Support for Yourself

You do not have to take our word for it.

If you are considering changing brokerages or choosing your first real estate brokerage in Calgary, Edmonton or anywhere else in Alberta, talk to us.

Ask about the fees.

Ask about the training.

Ask about the technology.

Ask about our culture.

Ask what happens when you need help at 10:00 p.m.

Most importantly, ask to speak directly with the Broker.

Because at Brilliant Realty, direct access to your Broker does not begin after you join.

It can begin with your first conversation.

Your business.

Your brand.

Your Broker, when you need them.

That's Brilliant.